Suntory BOSS Coffee declares Itself the “Official Coffee of Summer” in ANZ campaign via It’s Friday

Suntory BOSS Coffee has launched a new summer campaign via It’s Friday celebrating the many “summer tribes” that bring the season to life – from early-morning runners, bike riders, surfers, and ocean swimmers to park-bench break-takers, balcony loungers, festival goers, skaters, and weekend escapers.

The campaign spotlights the spontaneous, carefree moments that define an Australian and New Zealand summer: pre-work mornings, Friday knock-offs, sunny weekends and impromptu hangouts. In all of them, ice-cold Suntory BOSS Coffee shows up as the real iced coffee made for summer.

“Everyone has their own way of doing summer, and Suntory BOSS Coffee fits naturally into all of it,” said Morgan Loveridge – Head of Execution – Suntory BOSS Coffee and Future Brands. “Whether you’re powering through a workday or taking a well-earned break, Suntory BOSS Coffee is your summer buddy, refreshing and crafted with care using the flash brew method, and made for the little moments that make summer feel like summer.”

As one of Australia and New Zealand’s most popular ready-to-drink coffee brands, Suntory BOSS Coffee has earned its reputation by combining convenience with authentic Japanese craftsmanship. Every can is brewed using the traditional flash brew method, a technique that rapidly chills freshly brewed coffee to lock in bold aroma and smooth flavour. This meticulous process delivers a refreshing, barista-quality experience without compromise, making it the perfect companion for summer’s little moments.

“Time to call it and make it official. Aussies and Kiwis live for summer and Suntory BOSS Coffee is the coffee buddy that helps them make the most of it,” said Vince Lagana – CCO It’s Friday.

Rolling out across OOH, digital, social and retail, the campaign positions Suntory BOSS Coffee as the drink of choice for Australia’s and New Zealand’s many tribes – and proudly declares the brand the official coffee of summer.

Client: Suntory Boss Coffee
Agency: It’s Friday
Production Company: The Pool Collective
Photographer: Juliet Taylor
Retoucher: Mark Sterne

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