Woolworths NZ shows that the perfect Kiwi summer actually doesn’t need much in new campaign via M+C Saatchi NZ and Dentsu

Woolworths New Zealand has launched a fresh campaign via M+C Saatchi NZ and Dentsu, that celebrates the simplicity and freedom of a classic NZ summer. Against the backdrop of a cabana-cluttered beach, Woolworths shows that authentic connections shared over fresh food are all we really need.

This season’s multimedia campaign brings to life a summer where we don’t need to drag trolleys laden with beach equipment to the beach. Summer picnics don’t need napkins. And BBQ sausages don’t need forks.

Says M+C Saatchi Creative Director Timothy Huse: “The magic of a New Zealand summer has always been its relaxed simplicity, but somehow it got complicated. Now the bach needs wifi, our tents are inflatable and we’re dragging so much to the beach we need trolleys. This campaign positions Woolworths as the everyday champion of the simple summer Kiwis really love.”

Woolworths New Zealand General Manager Brand and Marketing Abbe Hale says: “In our mission to bring simplicity to life, we looked to our most authentic brand icons. The green Woolworths bag has evolved into far more than a vessel for carrying groceries; it’s a fixture of the Kiwi lifestyle. Whether it’s packed for a day at the beach or a backyard gathering, it effortlessly connects our fresh food with the simple, everyday moments that define a New Zealand summer.”

Whether it’s the simple convenience of your groceries being delivered to wherever you are this summer, the BBQ sorted with the 3 for $20 range, or fresh pre-cut fruit for the kids, Woolworths is helping make summer simpler for customers.

Celebrating the simplicity of summer, Woolworths is the enabler of simple, easy choices for all New Zealanders. From the carefree summer break to the return of new year routines, this campaign shows how Woolworths effortlessly connects customers with ‘the fresh food feeling,’ ensuring ease and enjoyment are always on the menu.

Client: Woolworths NZ
Abbe Hale – Woolworths New Zealand General Manager Brand and Marketing
Sam Gujer – Woolworths New Zealand Senior Marketing Manager
Lucy Key – Woolworths New Zealand Marketing Manager

Creative Agency: M+C Saatchi NZ

Production Company: Finch
Director: Lex Hodge
Producer: Helen Naulls
Online: James Corden
Grade: Pete Ritchie

Production Company: Fish
Director: Jeff Wood
Producer: Rachel Blampied
Online: Leon Woods
Grade: Dave Gibson

Audio Production: Liquid Studios
Audio Engineer: Craig Matuschka
Composer: Peter van der Fluit

Stills Photographer: Jeff Wood
Producer: Fleur Swarbrick

Media Agency: Dentsu NZ

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