Payper launches New Zealand’s first AI press release builder

Results-based PR agency Payper has today launched New Zealand’s first dedicated AI press release builder.

Try the press release builder here.

Unlike generic AI tools, Payper’s AI press release builder is specifically trained and optimised to create engaging press releases which will resonate with New Zealand journalists.

The tool is based on decades of experience and hundreds of New Zealand press releases; including some of the agency’s most successful releases, as well as other publicly available releases from high-profile New Zealand brands.

Collectively, those releases have generated thousands of news stories across New Zealand’s top media outlets, with the stories read, watched and listened to by audiences of millions.

The tool’s key point of difference is the fact that each press release is finessed and finalised by a member of the Payper team.

Says Payper co-founder Adrien Taylor: “We’ve developed our model to get us to about 90% of a perfect press release. The finishing touches are then done by the Payper team which has more than three decades of journalism and PR experience.”

Payper’s clients include Mons Royale, Abe’s Bagels, Scapegrace, Evnex, and Coffee Supreme. Its goal in launching the AI press release builder is to help democratise PR.

Says Payper co-founder Lewis Hampton: “We’ve always been passionate about making PR available to all New Zealanders with great stories, not just those with big pockets. We care about the best stories in this country being told and believe every New Zealander should have access to quality PR support without the traditional costs.

“That’s why we’re making the tool free for now, and will charge only $249 for it in a few months. Kiwi founders, innovators, marketers, non-profits and organisations can get a professional PR-agency press release at a fraction of the price.”

Press releases are delivered within two workday hours, helping to address the needs of busy founders, marketers, and communications professionals.

The human quality control ensures they are professional and ready to pitch to journalists.

Says Taylor: “Great PR is about quality, not quantity. We want to empower organisations and to ensure journalists receive high-quality pitches tailored to their needs. It’s a win-win for everyone who values storytelling.”

This press release was written by Payper’s AI press release generator.

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