Rinnai appoints YoungShand as media partner
Rinnai, a leader in home heating and water heating solutions, has officially appointed independent agency YS.
While the appointment specifically covers Rinnai’s media requirements, the decision was driven by YS’s ability to provide a truly integrated offering. By housing strategy, creative, and media under one roof, YS is positioned to deliver a seamless brand experience that connects with New Zealanders across every touchpoint.
“We were looking for a partner who could not only manage our media complexity but also deeply understand how that media works in tandem with creative and digital strategy,” says Sarah Moore, Head of Marketing at Rinnai. “YS’s integrated approach means our brand message isn’t just being seen, it’s being placed where it can work hardest alongside our creative efforts. Their ability to see the ‘whole job’ and provide a unified strategy across all channels is exactly what we need to drive Rinnai forward.”
Sophie Radford, Client Services Director at YS, says the addition of Rinnai is a significant win for the agency’s growing media team: “It’s great to have a new media client of Rinnai’s calibre come into the agency. Since arriving I’ve been incredibly impressed with the integrated media offering here – covering everything from paid and programmatic to search, SEO, and CRM. This level of technical integration isn’t easy, and it’s what sets us apart. Being able to offer these specialised services as part of a single, cohesive team allows us to deliver much more effective results for our clients.”
“Rinnai is a strong brand synonymous with quality and innovation in New Zealand homes,” says Duncan Shand, CEO and Founder of YS. “We are thrilled to officially welcome them to the YS family. As an independent agency, we share their challenger spirit and commitment to excellence, and we’re ready to get to work.”
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