Blueberry Markets taps Augusto to lead storytelling for Bonds Flying Roos SailGP Team

Creative agency Augusto has been appointed by Blueberry Markets in Sydney to deliver the creative storytelling and content development to support the brand’s partnership with the Bonds Flying Roos SailGP Team. The partnership comes just as the 2026 SailGP season prepares to launch in New Zealand this weekend.

The appointment follows a competitive pitch process, with Augusto selected to bring the Blueberry and Flying Roos partnership to life with compelling narrative-led creative that will capture the speed, precision and performance of SailGP.

Working closely with Blueberry, the Flying Roos and SailGP, Augusto will develop engaging creative that emotionally connects the target audience with the energy and ambition of one of the world’s most exciting global sporting competitions.

Says Leon Kirkbeck, CEO, Augusto: “The team at Blueberry are an exceptionally talented group, and we’re genuinely proud they’ve trusted Augusto to tell the story of their partnership with the Flying Roos. SailGP has quickly become one of the most thrilling sports on the planet with fast, high-stakes, and built for great storytelling. This type of arena is exactly the type of environment the team at Augusto thrives in, so the partnership feels like a perfect fit.”

Says Adam Terrey, Blueberry Market’s Creative and Brand Director: “Authenticity and real stories are the ones that cut through in this era, and Augusto bring an undeniable instinct for finding the human truth inside elite performance. We can’t wait to unpack this journey with them.”

The win is testament to Augusto’s experience in the sport and sponsorship space, where the agency has built a reputation for helping brands tell authentic, high-impact, human stories.

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