NZ creative agency Multiplied opens in Australia – headed up by Alex Edwards as Partner / MD
Independent New Zealand creative agency Multiplied is making its first international expansion with the opening of an office in Sydney with experienced agency executive Alex Edwards (pictured above), joining as partner to lead the operation.
Multiplied was founded in 2021 by Tom Roydhouse, Aaron Taylor and Troy Fuller, who share a combined 50 years’ experience across Auckland, Sydney and London, leading agencies across a range of creative, retail, CX and shopper marketing disciplines.
Since launching, it has built success in New Zealand by helping brands such as Heineken, Pernod Ricard, Kiwi Property, ANZCO, Vinarchy, Goodman Fielder and Auckland Airport to make a real impact, grow awareness, shape perceptions and drive action.
Following client demand and discussions with prospective clients, Multiplied is making its first expansion to Australia to bring its Relentlessly Commercial approach to Australian marketers and brands.
Says Aaron Taylor, partner at Multiplied New Zealand: “We’ve spent years proving that creativity and commercial success can, and should, go hand in hand. We have seen a positive response from our clients in New Zealand and judging by our talks, Australia’s marketers are craving the same. So, we’re bringing our brand of creative thinking across the Tasman, same impact, slightly warmer weather.”
Leading the Sydney office is Alex Edwards, who has over 25 years of experience in helping brands push boundaries, create demand and deliver commercial success.
Edwards has held senior roles at The General Store, Momentum Worldwide, The Works, Clemenger BBDO and Ogilvy, shaping brand communications, shopper marketing and retail experiences. His expertise lies in influencing customer behaviour and turning bold ideas into measurable growth.
Says Edwards: “Multiplied isn’t just another creative agency, it’s built for brands that refuse to stand still. There’s a real appetite in Australia for partners who don’t just talk about creativity but prove its impact. I’m excited to bring this thinking to Sydney and work with ambitious brands that want to make a real commercial difference.”
Multiplied’s expansion marks a new chapter in its mission to unleash commercial success for relentless brands. The agency’s model is simple: deliver work that builds stronger brands, creates demand and delivers real, measurable results.
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