Bestads Best TV / Film of the Week: Flipkart’s ‘We are Namibia’ via Leo, India
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Flipkart’s ‘We are Namibia’ via Leo, India.
The film was selected by this week’s guest judge Sandra Bold, Chief Creative Officer at VML Netherlands.
Says Bold: “Above everything, this is an insanely smart idea. And then, it’s also a really funny ad. That explains the brilliance behind the idea. Love the simplicity, dryness and dead pan humour. I watched it 5 times in a row.”
As the T20 World Cup fever catches up, Flipkart, India’s homegrown online marketplace, makes an unexpected announcement – its decision to sponsor the Namibian cricket team this year. The announcement was shared with a tongue-in-cheek film created by Leo India.
As viewers, the internet, and even the Namibian cricket team themselves question why Flipkart – a brand not even available in Namibia – decided to sponsor their team, Flipkart makes an unexpected connection through its move and campaign film. The idea spotlights the fact that at global sporting events like the T20 World Cup, every team in a group plays the same matches and gets the same broadcast exposure. By playfully exaggerating cultural connections between India and Namibia, the films land on a simple, smart insight: when it comes to sponsorships, viewership matters more than geography.
Designed to travel beyond just the film, Leo’s idea embeds into culture through social-first storytelling and internet-led humour. The campaign is built on the belief that a creative idea truly works only when it becomes part of public discourse – inviting curiosity, questions, and participation rather than remaining confined to a single format or screen.
Using Flipkart’s self-aware style of humour and stretching the supposed cultural connections between India and Namibia, Leo’s campaign brings alive Flipkart’s promise of the best deals. Through this association, Flipkart reinforces its positioning as a brand that values smart decisions and value-driven marketing, turning an unexpected sponsorship into a conversation starter.
READ SANDRA’S BESTADS REVIEW HERE
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