Breast Cancer Foundation NZ appoints Special as lead strategic and creative agency

Breast Cancer Foundation NZ (BCFNZ) has appointed Special as its lead strategic and creative agency in a new partnership aimed at creating better, more equitable breast cancer outcomes in Aotearoa.

The partnership will see Special lead strategy and creative to support Breast Cancer Foundation NZ’s ongoing efforts to improve early detection, a critical solution to improving survival rates, and reducing inequities in outcomes.

Says Ah-Leen Rayner, CEO, BCFNZ: “At our core, our vision is bold and unwavering: zero deaths from breast cancer in Aotearoa New Zealand. This isn’t just an aspiration; it’s an achievable goal grounded in evidence and action. Every year, over 3,700 New Zealanders are diagnosed, and around 650 lives are lost, but they don’t need to be. By closing gaps in access, equity, innovation, and speed, we can change that.”

Jacquie Jardine, BCFNZ Marketing Manager, adds they’ve turned to Special to help bridge some of those gaps: “Early diagnosis saves lives, but outside of screening, it relies on a person recognising a change in their breast and acting on it.

Partnering with Special enables us to meet this challenge with creativity. They understand how to spark conversations that empower women to know what’s normal for them, trust their instincts, and see a GP when something doesn’t feel right. Together, we’re working to transform awareness into earlier action.”

Says Special Founder and CCO/CEO Tony Bradbourne: “Breast Cancer Foundation NZ have a clear and ambitious vision. It’s a mission we believe in and know we can help achieve. Special has a track record of delivering powerful results for really difficult challenges whilst connecting with diverse audiences. So, we are excited to start and bring all of our experience to this challenge.”

Special has a strong portfolio of highly effective creative work across Government and Non-profit sectors. “Go Unpro,” campaign for Sports NZ, was recognised at the NZ Marketing Awards as the country’s ‘Best Public Sector/Government Marketing Campaign, while the ‘World’s Greatest Deed’ for Wellington City Mission took home Gold at the Effie Awards.

And “Last Performance” for Partners Life’s urged Kiwis to reassess their life insurance coverage, following the alarmingly low number of Kiwis who had it, securing global acclaim, winning both a WARC Effectiveness Grand Prix and a Cannes Grand Prix.

The partnership will see work rollout over the coming year, supporting Breast Cancer Foundation NZ’s ongoing efforts to improve early detection, reduce inequities in outcomes and ensure all New Zealanders have access to clear breast health information.

Register for FREE HERE and receive the Campaign Brief Daily Bulletin and/or the global Best Ads Best of the Week Bulletin.              Subscribe to Campaign Brief Magazine.

#More Creative News   #No paywalls   #No annual membership fees

Subscribe to Portfolio & Reel for current listings of Australian and NZ ad agency and production company leadership and key personnel