Destiny Bay Winery launches in Australia with new campaign via Saatchis NZ and Digitas NZ

February 19 2026, 12:09 pm | BY Ricki Green | No Comments

Destiny Bay Winery is launching into the Australian market with a new campaign titled ‘This is Destiny’ via Saatchi & Saatchi NZ and Digitas NZ.

 

The work introduces the premium Waiheke Island winery to Australian audiences, drawing on the brand’s origin story and positioning as a producer of high-end cabernet blends.

A number of featured campaign images were created entirely using AI by Saatchi & Saatchi Studios, forming part of the campaign’s visual approach.

Digitas NZ has led the digital experience, developing an online presence designed to extend beyond e-commerce and immerse audiences in the brand story.

Atomic 212° is overseeing performance monitoring and optimisation across targeted online, social and SEM activity to support the Australian rollout.

Saatchi & Saatchi NZ
Digitas NZ
Atomic 212°
Herd MSL NZ

 

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