Campaign Brief Asia 2025 Creative Rankings: The Top 100 most awarded creatives in Asia and the 219 most awarded agencies in Asia

Over the past 2 weeks the 2025 Campaign Brief Asia Creative Rankings have been released. This is a quick snapshot of all the big winners. This year the Campaign Brief Asia Creative Rankings recognise a total of 2,886 individual creatives and 219 ad agencies in Asia who have won awards over the past two years. From this field, the 100 Most Awarded Creatives in Asia represent the very best creative performances across 12 leading global and regional award shows during the 2024 and 2025 calendar years.

Drawn from our master ranking of 2,886 creatives credited on award-winning work, the Top 100 highlights this year’s standout performers. At number one is Christina Wilson of Ogilvy Singapore with 2,660 points, followed by Torsak Chuenprapar of Wolf BKK Bangkok and Ria Ocampo of Ogilvy Singapore. Wilson and Ocampo, who have both recently relocated to Europe, rose to the top on the back of Ogilvy’s record-breaking success with the “Vaseline Verified” campaign. Chuenprapar’s ranking reflects award-winning work across multiple clients, including KFC Thailand.

Cheil Hong Kong’s Paul Chan once again features in the Top 20, continuing his consistent presence in the upper ranks with a strong #4 position this year. Innocean Worldwide Korea creatives Doyu Yang, Eun-Ha Oh and Nari Moon share equal #5 rankings, driven largely by the success of Hyundai’s “Night Fishing” campaign.

View Creative Ranking methodology here.

CAMPAIGN BRIEF ASIA’S TOP 100 MOST AWARDED CREATIVES IN ASIA

#1 Christina Wilson – Ogilvy Singapore 2660
#2 Torsak Chuenprapar – Wolf BKK Bangkok 2505
#3 Ria Ocampo – Ogilvy Singapore 2485
#4 Paul Chan – Cheil Hong Kong 2410
#5 Doyu Yang – Innocean Worldwide Korea 2360
#5 Eun-Ha Oh – Innocean Worldwide Korea 2360
#5 Nari Moon – Innocean Worldwide Korea 2360
#8 Gumpon Laksanajinda – Ogilvy Thailand 2315
#9 Joseph Lim – Ogilvy Singapore 2305
#9 Luqman Daud – Ogilvy Singapore 2305
#11 Lili Jiang – Cheil Hong Kong 2295
#12 Stephan Schwarz – LePub APAC Singapore 2220
#13 Maggie Michella – Ogilvy Singapore 2040
#14 Seung-ha Rhee – Innocean Worldwide Korea 2005
#15 Kei Ishizuka – Dentsu Digital Tokyo 1885
#15 Shiho Kurihara – Dentsu Digital Tokyo 1885
#17 Pedro Pedreira – LePub Singapore 1875
#18 Kavieng Cheng – Cheil Hong Kong 1845
#18 Kerry Fan – Cheil Hong Kong 1845
#20 Hiroyuki Kato – Dentsu Inc Tokyo 1780
#20 Yoshihiro Yagi – Dentsu Inc Tokyo 1780
#22 Yosuke Sugioka – TBWAHakuhodo Tokyo 1765
#23 Cristiano Tonnarelli – M+C Saatchi UAE 1700
#24 Ivan Au – Cheil Hong Kong 1690
#25 Aya Naito – TBWAHakuhodo Tokyo 1660
#25 Ryota Haraguchi – TBWAHakuhodo Tokyo 1660
#25 Shohei Ooishi – TBWAHakuhodo Tokyo 1660
#28 Yutaro Nagata – TBWAHakuhodo Tokyo 1645
#29 Mariko Fukuoka – Dentsu Inc Tokyo 1635
#30 Pathida Akkarajindanon – Wolf BKK Bangkok 1625
#31 Daisuke Hatakeyama – LUL Inc Tokyo 1620
#32 Jody Xiong – The Nine Shanghai 1580
#32 Pandarie Somjit – Wolf BKK Bangkok 1580
#32 Panupong Putong – Wolf BKK Bangkok 1580
#35 Mina Sugioka – Dentsu Inc Tokyo 1565
#36 Ashish Chakravarthy – McCann Worldgroup Mumbai 1535
#37 Kanyaporn Longprasert – Sour Bangkok 1470
#38 Asuka Yamamoto – Dentsu Inc Tokyo 1460
#39 Eve Liu – Ogilvy Shanghai 1455
#39 Jaye Wu – Ogilvy Shanghai 1455
#39 Jimmy Wang – Ogilvy Shanghai 1455
#39 Tongfei Li – Ogilvy Shanghai 1455
#43 Nanae Ishikawa – Dentsu Inc Tokyo 1425
#44 Fritz Gonsalves – Ogilvy India 1395
#44 Jayesh Raut – Ogilvy India 1395
#46 Eric Lin – Leo Taiwan 1380
#46 Hao Tseng – Leo Taiwan 1380
#46 Kumi Ku – Leo Taiwan 1380
#46 Yao Song – Leo Taiwan 1380
#46 Yuan Chuang – Leo Taiwan 1380
#51 Aaryan Nath – McCann Worldgroup Mumbai 1375
#52 Abhinav Tripathi – McCann Worldgroup Mumbai 1345
#52 Akshay Rane – McCann Worldgroup Mumbai 1345
#52 Pratik Jagtap – McCann Worldgroup Mumbai 1345
#52 Sanket Kalgaonkar – McCann Worldgroup Mumbai 1345
#52 Shivali Vegad – McCann Worldgroup Mumbai 1345
#52 Vikram Dhembare – McCann Worldgroup Mumbai 1345
#59 Smita Tronglakkana – TBWA ThailandJuice 1330
#59 Yarinda Ketjumpol – TBWA ThailandJuice 1330
#61 Tung Hei Lui – Cheil Hong Kong 1325
#62 Prasert Vijitpawan – Leo Thailand 1320
#63 Masatoshi Usami – TBWAHakuhodo Tokyo 1250
#63 Yuhei Ito – TBWAHakuhodo Tokyo 1250
#65 Theetasak Dangrojana – Leo Thailand 1245
#66 Norawit Saratsamith – Leo Thailand 1215
#66 Shanya Jiwachotkamjorn – Leo Thailand 1215
#68 Ravinder Kumar – Havas Creative India 1180
#68 Soham Ghosh – Havas Creative India 1180
#70 Jackie Wong – Cheil Hong Kong 1175
#70 Thiti Boonkerd – Leo Thailand 1175
#72 Takeshi Matsuda – TBWAHakuhodo Tokyo 1160
#73 Javey Villones – VML Manila 1125
#73 Mylo De Borja – MullenLowe TREYNA Philippines 1125
#75 Anin Sriurairatana – TBWA ThailandJuice 1120
#76 Nopharit Dusadeedumkoeng – TBWA ThailandJuice 1105
#77 Neha Sidhra – Havas Creative India 1100
#78 Hugo Suissas – Ogilvy Singapore 1065
#78 Tiago Silva – Ogilvy Singapore 1065
#80 Claudius Keng – LePub Singapore 1055
#80 Ernest Chin – GUT Singapore 1055
#80 Ernest Kok – LePub Singapore 1055
#83 Alvin Ho – VML Malaysia 1040
#84 Paulo Dela Rosa – MullenLowe TREYNA Philippines 1035
#84 Thasorn Boonyanate – BBDO Bangkok 1035
#86 Chow Kok Keong – ex-Innocean Worldwide Indonesia 1025
#87 Jing Jie Chang – Leo Kuala Lumpur 1015
#87 Raoul Panes – Leo Manila 1015
#89 Arnon Jearanaisilp – Leo Thailand 1010
#90 David HK Tan – ex-Leo Kuala Lumpur 1000
#91 Ricardos Vaz – Ogilvy India 990
#92 Vickknesh Raj – ex-Leo Kuala Lumpur 985
#93 Yevgeniy Kostylev – GForce Grey Kazakhstan 970
#94 Diyana Yusof – Leo Kuala Lumpur 955
#94 Peh Xin Ying – MullenLowe Singapore 955
#96 Poon See Hian – Leo Kuala Lumpur 940
#97 Guilherme Machado – BLKJ Havas Singapore 920
#97 Nikholas Alviyanto – VML Indonesia 920
#99 Chavanon Tantisiriseranee – Choojai & Friends Bangkok 915
#99 Komsan Wattanavanitchakorn – Choojai & Friends Bangkok 915
#99 Phairat Uaphadunglert – Choojai & Friends Bangkok 915
#99 Prasit Vitayasamrit – Choojai & Friends Bangkok 915
#99 Rojjanun Ronasen – Choojai & Friends Bangkok 915

A total of 219 agencies have been ranked in the Campaign Brief Asia 2025 Creative Rankings, compiled based on performance at the world’s most important global and regional award shows. The annual rankings measure creative excellence across Asia, with agencies awarded points for wins at the industry’s most prestigious shows. This year’s results see significant movement at the top end of the table, with several standout performers making impressive climbs.

Leading the charge is Ogilvy Singapore, which rockets to No.1 in Asia with 5120 points – It is a remarkable rise from No.17 last year and No.43 in Asia the year before. The agency’s dominant awards performance across multiple global and regional shows cements its position as Asia’s most-awarded creative agency for 2025.

Japan continues to demonstrate its creative strength, with last year’s No.1 ranked Dentsu Inc Tokyo ranked No.2 on 4325 points and TBWAHakuhodo Tokyo at No.3 with 3920 points. TBWAHakuhodo Tokyo was ranked No.3 last year.

Ogilvy India moves up from No.7 last year to claim No.4 with 2890 points, reinforcing the network’s regional dominance, with three Ogilvy offices appearing in the Top 10.

Thailand’s Wolf BKK is another standout performer. Ranking No.5 overall in Asia with 2880 points, Wolf also stands as No.1 in Thailand. The agency continues its upward trajectory, having ranked No.6 in Asia last year after climbing from No.25 the year before.

South Korea’s Innocean Worldwide Seoul makes one of the year’s most notable leaps, jumping to No.6 with 2605 points, up from No.21 last year. Its outstanding year at major award shows with campaigns like Hyundai ’Night Fishing’ firmly establishes the agency among Asia’s creative elite.

The Philippines continues to punch above its weight creatively, with GIGIL Philippines climbing from No.14 to No.7 overall this year, finishing on 2545 points after another strong awards season.

Rounding out the Top 10 are Ogilvy Thailand at No.8 (2325 points), Cheil Hong Kong at No.9 (2270 points) and McCann Worldgroup India at No.10 (2255 points). McCann India’s Top 10 finish marks a major turnaround, climbing from No.25 last year and No.35 the year before.

ASIA’S TOP 30 CREATIVE LEADERS 2025

#1 Ogilvy Singapore – Nicolas Courant
#2 Dentsu Inc Tokyo – Yasuharu Sasaki
#3 TBWAHakuhodo Tokyo – Takahiro Hosoda
#4 Ogilvy India – Kainaz Karmakar, Sukesh Nayak, Harshad Rajadhyaksha
#5 Wolf BKK Thailand – Torsak Chuenprapar
#6 Innocean Worldwide Seoul – Jung-A Kim
#7 GIGIL Philippines – Badong Abesamis, Herbert Hernandez
#8 Ogilvy Thailand – Gumpon Laksanajinda
#9 Cheil Hong Kong – Paul Chan
#10 McCann Worldgroup India – Prasoon Joshi
#11 Leo India – Rajdeepak Das
#12 Dentsu Digital Tokyo – Kazuki Tsuburaku
#13 DDB Mudra Group India – Rahul Mathew
#14 Cheil Seoul – Yehoon Lee
#15 VML Thailand – Park Wannasiri
#16 BBDO Bangkok – Thasorn Boonyanate
#17 The Nine Shanghai – Jody Xiong
#18 VML Singapore – Mateusz Mroszczak, Marco Versolato
#19 Ogilvy Shanghai – Wei Fei
#20 MullenLowe Singapore – Daniel Kee, Shengjin Ang
#21 Leo Thailand – Prasert Vijitpawan
#22 Leo Taiwan – Kevin Yang
#23 Ogilvy Taiwan – Giant Kung
#24 MullenLowe TREYNA Manila – Abi Aquino
#25 Leo Kuala Lumpur – Emir Shafri
#26 Havas Creative India – Anupama Ramaswamy
#27 TBWASMP Manila – Melvin Mangada
#28 VML Manila – Joe Dye
#29 VML India – Mukund Olety, Kalpesh Patankar
#30 Innocean Worldwide Indonesia – Chow Kok Keong

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