Bestads Best TV / Film of the Week: Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Lilly’s ‘Never Over’ via Wieden+Kennedy, Portland.
The film was selected by this week’s guest judge Nkanyezi Masango, Chief Creative Officer at Ogilvy Cape Town.
Says Masango: “Re-watchability is the metric I applied in this category. I couldn’t stop rewatching it. A compelling concept, well-written and flawlessly edited. A clear winner.”
As a partner of Team USA and an official Olympic and Paralympic Sponsor of Milano Cortina 2026, Lilly teamed up with Wieden+Kennedy Portland to create ‘Never Over,’ a film that draws a powerful parallel between the pursuit of athletic excellence and the persistence behind scientific breakthroughs. The work spotlights the gruelling, never-ending nature of progress—highlighting the dedication, persistence, and resilience required to move forward, and reinforcing that the pursuit of better health is never over. Structured around the scientific method, the film blends 1950s era educational audio with stitched together archival footage spanning nearly a century of athletics, medicine and everyday life. Lab work, MRIs and training runs carry equal weight, reinforcing the central idea: health, like sport, is never finished and never over.
READ NKANYEZI’S BESTADS REVIEW HERE
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