Winter Paralympians Adam Hall and Corey Peters front Paralympics NZ’s latest campaign via Saatchi & Saatchi New Zealand

Saatchi & Saatchi New Zealand has unveiled the next instalment of its Paralympics platform for Paralympics New Zealand, this time turning the spotlight on Winter Paralympians Adam Hall and Corey Peters as momentum builds toward the Milano Cortina 2026 Paralympic Winter Games.

 

Evolving the 2024 platform, the new work leans heavily into high-performance credentials, showcasing the technical ability, focus and dedication demanded at the top tier of winter sport.

Captured on the slopes of Wānaka ahead of the athletes’ European campaign, the creative positions Hall and Peters — who collectively hold nine Paralympic medals — as elite competitors on the world stage.

The integrated campaign will roll out across multiple channels in the lead-up to and throughout the Milano Cortina 2026 Paralympic Winter Games.

Creative Agency: Saatchi & Saatchi NZ
Production Company: The Beards

 

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