Bestads Best TV / Film of the Week: Coopers Mild Ale ‘Coober Pedy Classic’ via Sunday Gravy
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Coopers Mild Ale ‘Coober Pedy Classic’ via Sunday Gravy, Australia.
The film was selected winner by this week’s guest judge Juliana Cobb, Head of Creative at 72andSunny, New York.
Says Cobb: “It’s so refreshing to see a commercial that doesn’t look or sound like a typical commercial. And to celebrate a beer that has a lot of local fans, what better way to celebrate a brand new golf tourney sweepstakes than to let those locals do the talking. Leaning into the honest charm of imperfect line deliveries and awkward timing makes the spot both funny and hard working – repeating the awkwardly long name of the newly created golf tournament.”
What does the red dirt of Coober Pedy have in common with the lush greens of Scotland? Not much. Except for one obscure fact: the Coober Pedy Opal Fields Golf Club holds reciprocal playing rights with the birthplace of golf, St Andrews. Billed as a golf tournament for beer drinkers, not golfers – unless you’re a golfer who likes beer, it’s one every Aussie can have a crack at. No handicap or strict dress code required. Punters simply buy any Coopers Mild Ale for the chance to play the Classic. Win at Coober Pedy, arguably the world’s roughest course, and you and a mate earn the right to head to Scotland to tee off at one of the world’s finest. From that unlikely connection, the inaugural Coopers Mild Ale Coober Pedy Classic was born. BYO turf. Busted buggies. Opal-mined bunkers. It’s one of the most unique and out-there tournaments players could ever experience.
READ JULIANA’S BESTADS REVIEW HERE
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