Bestads Best of the Week Reviewed by Leisa Wall, Chief Creative Officer, McCann New Zealand
Each week Bestadsontv.com [the global arm of Campaign Brief] picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Leisa Wall, Chief Creative Officer, McCann New Zealand.
Winner: End Violence Against Women Coalition ‘Check-In‘. Strong message delivered in a simple impactful way. Instead of putting the burden back on women to stay safe, it flips the lens onto people who can actually stop the behaviour. It’s a sharp reminder that accountability starts within your own circle. ‘Women going home just want to go home’ is a great line.
Runner up: International Committee of the Red Cross ‘The Disappeared‘. Such an interesting thought that missing people can disappear twice.
Winner: IKEA / CIG ‘IKEA Customer Support‘. This is a beautiful example of a brand using its scale for something deeply human. Instead of simply talking about the issue, IKEA has built a quiet, practical way for people to reach help – and that kind of thinking can genuinely change lives.
No runner-up.
Winner: DoorDash ‘The 80 Minute Delivery‘. A cheeky way to get into the game without paying for it.
Runner up: Magners ‘Magners Irish Cider‘.
During her 25 years in adland, Leisa has turned her hand to everything from brand campaigns for American Express in New York, to Family Violence in New Zealand. From training Pukekos to paint, to training men to check their balls.
Leisa has a collection of business cards from Ogilvy, Lowe Worldwide, Saatchi & Saatchi and FCB, where she has led the way for the last 10 years. She’s also amassed an impressive array of paperweights from Axis, Cannes, D&AD, AWARD, One Show, Spikes and was once voted “Most likely to be really really good at advertising”.
At work, she proudly bears the title of Chief Creative Officer. But at home, that doesn’t carry much weight with her two young employees, Maemi & Lola. Instead they refer to her as Chief Mummy Officer. That role doesn’t come with a business card.
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