Tapestry, Inc. appoints Dentsu as global media agency of record, outside of the US

Dentsu has today announced it is the global agency of record for fashion house Tapestry, Inc. outside of the United States.

Effective immediately, dentsu will now service the full media planning and buying for Tapestry’s luxury fashion brands Coach and Kate Spade across APAC (Japan, China, Korea, Singapore, Malaysia, Australia and New Zealand) and EMEAI (Europe, the Middle East, Africa, India) markets.

Building on a strong partnership in China, dentsu’s remit expanded following two separate pitch processes – first in EMEAI and then in APAC – which now sees dentsu replace multiple incumbent agencies worldwide.

“APAC is a priority growth region for Tapestry and our brands. As we continue to accelerate across the region, having the right media partner is critical. Throughout the pitch process, dentsu stood out for their deep understanding of our brands, strong local market insight, and ability to translate strategic ambition into meaningful consumer connections,” said Kylene Campos, Senior Vice President of Brand and Growth Strategy APAC, Tapestry Inc.

“Building on our successful collaboration in China, we are confident that dentsu’s connected capabilities, cultural intelligence, and regional expertise will help Coach and Kate Spade deepen relevance with consumers and drive sustainable growth across APAC.”

Prerna Mehrotra, Chief Client Officer & Practice President – Media, dentsu APAC, said the appointment demonstrates dentsu’s agility in creating bespoke teams designed around a client’s needs: “This appointment reflects dentsu’s continued commitment to building highly agile, bespoke teams tailored to specific needs of our clients.

“We are delighted to be chosen as Tapestry’s partner and energized by their global momentum and ambitions for APAC. Tapestry has built its success by challenging conventions and making bold strategic moves. To continue that growth, they sought partners who are brave, collaborative, and ready to navigate the distinct dynamics of local markets.

“With dentsu’s connected capabilities and deep regional expertise, we are well positioned to support Tapestry’s next phase of growth. By uniting media craft, cultural insight, and experience design, we will help them engage audiences across the region in ways that are authentic, relevant, and resonant.”

Dentsu’s appointment in EMEAI was announced in January, while work across APAC commenced 1st February 2026.

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