Bestads Best TV of the Week: British Airways’ ‘An Original British Briefing’ via Uncommon, London
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is British Airways ‘An Original British Briefing‘ via Uncommon, London.
The ad was selected by Bruno Franchino, Group Creative Director at L&C, New York.
Says Franchino: “I think British Airways has done a great job over the years defining a voice and personality for the brand that really works in their favor. They’ve found a tone and a way of communicating that feels right for the brand and that I always enjoy seeing.”
British Airways has launched ‘An Original British Briefing’, a new campaign via Uncommon Creative Studio that subverts the traditional airline safety video to tap into modern burnout. Part of its ‘A British Original’ platform, the surreal, comedic film reimagines a safety briefing as an escape guide from everyday stress, following people in relatable high-pressure situations like traffic jams, dentist visits and chaotic home life. In a choreographed twist, airline staff appear within these scenes, guiding them towards aircraft doors as symbolic exits from their daily grind – reinforcing the universal need for a holiday.
Agency: Uncommon, London; Director: Jeff Low; Production Company: Biscuit Filmworks
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