Firth transforms concrete products to design moments in new campaign via Quantum Jump

A new campaign from Quantum Jump for Firth reimagines concrete brick veneers, paving and retaining for Kiwis, shifting perception as a functional material to a modern, affordable and aspirational design choice for people’s home.

‘Design Moments by Firth’ is an umbrella positioning that celebrates how Firth Masonry products shape people’s spaces and inspire moments they experience in them.  From a sense of freedom, to a moment of connection, to a feeling of indulgence. Each ad execution pairs a meaningful life moment with a Firth product, demonstrating how masonry helps create the places where everyday experiences unfold.

Says PJ Morris, Head of Customer Experience and Marketing: “We recognised that while some high-end homes have begun embracing masonry products as design features, this change in thinking has yet to reach the wider market. We wanted to accelerate this and really celebrate the affordable beauty of our masonry products.  I’m thrilled with how the team at QJ have re-visioned Firth Masonry as design-led, it should really resonate with homebuilders, architects, and homeowners.

“In addition, the materials produced include a beautiful presentation pack with inspiring photography and use cases that will stimulate excitement in consumers looking to build their dream home.”

Says Wayne Pick, Creative Partner at Quantum Jump: “Redefining masonry to challenge expectations, this campaign shows that design isn’t just about how things look or function but how they make us feel. It reveals Firth masonry as the unexpected foundation behind life’s most luxurious emotional moments.”

The campaign rolls out with an eco-system of comms elements across social, display and direct comms, underpinned by a beautifully crafted sales kit for Firth customers, designers and architects to share with homeowners.

Says Wade Hargreaves, Senior Product Marketing Manager: “The sales kit not only inspires consumers, but allows them to see, touch and feel the products, evoking multiple senses that bring the design moments to life.”

Fletcher Building Heavy Building Materials Division (Firth)
PJ Morris – Head of Customer Experience and Marketing
Wade Hargreaves – Senior Product Marketing Manager
Maria Tunai – Marketing Assistant

Quantum Jump
Wayne Pick – Creative Partner
Drew Ayers – Creative Partner
Kelly Elcock – Creative Director
Justin Biddle – Digital & Production
Helen McGrath – Group Business Director
Maddi Stewart – Account Manager
Regina Tao – Account Executive
Ben Goodale – CEO

Contagion (Media)
Suzanne Breslin – GM Media
Mitchell Everest – Digital Media Manager

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