Campaign Brief Creative Circle: What’s hot in April?

Each month, Campaign Brief invites top creatives from across Aotearoa to spotlight one standout piece of local work created outside their own agency – a space for celebrating the fresh thinking, craft and homegrown creativity that continues to raise the bar across the industry.

This month’s Creative Circle features picks by Dentsu Aotearoa’s Brett Colliver; VML’s Chelsea Sietses; Pitchblack Partners’ Tom Paine and Droga5 Aotearoa’s Kat Menary (pictured clockwise).

Brett Colliver, Dentsu Aotearoa

Provenance and animal welfare stories are almost a category unto themselves. This is a brilliant way to answer; to get people engaging with that side of Meadow Fresh with just the right amount of madness and entertainment. And I’m tipping it has people coming back for more week after week.

Client: Meadow Fresh; Creative Agency: McCann NZ; Production: Sweetshop New Zealand + The Gardening Club

Chelsea Sietses, VML

This spot from Jnr made me smile! It’s both silly and informative (I’ve ever seen an interior campervan tour that made me want to keep watching). What I love most, is that it’s tourism without the cliches. Did it make me want to hire an Apollo? Not until the aliens return for ‘how to parallel park a giant camper’.

Client: Apollo Motorhomes; Creative Agency: jnr.; Production: Clockwork Films, Yukfoo Animation Studios, John Robertsons

Tom Paine, Pitchblack Partners

Men are useless. Surviving cancer should be enough motivation to check our balls, but clearly it isn’t. Colenso’s Lump Lottery works because it uses a blunt, neanderthal incentive to force action: Find a lump, win a ute. Naturally, I entered as I need an all-terrain 4×4 workhorse for my intensely manual advertising career.

Client: Testicular Cancer NZ; Creative Agency: Colenso BBDO; Production: FINCH

Kat Menary, Droga5 Aotearoa

This one was a no-brainer (or, no body-er?) for me. I first came across Outward Bound’s ‘Become a Weapon’ videos while doomscrolling Instagram one night. I stopped. I watched it all. I wanted to become a weapon! A great insight, with a perfect execution for the Gen Z target. Gosh darnit Motion Sickness, you’ve done it again.

Client: Outward Bound; Agency / Production Company: Motion Sickness

VIEW PREVIOUS CREATIVE CIRCLES HERE

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