Bestads Best TV / Film of the Week: Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness
Each week Bestadsontv.com [the global arm of Campaign Brief] showcases standout global advertising work as reviewed by a top international creative director or team. This week’s best film is Griffin’s ‘Life Needs A Biscuit’ via Motion Sickness.
The campaign was selected by this week’s guest judge Benjamin Bregeault, Executive Creative Director, Ogilvy Paris.
Says Bregeault: “I’m easily going with Griffin Life Needs a Biscuit, first, because I love sagas. They’re often tricky, and usually, half the executions don’t live up to the rest. Here, I was blown away by the consistent quality of the craft in every single episode, from start to finish.
“You’re really touched by the spot-on direction and the authentic feel that comes through in each slice of life. Sometimes funny, sometimes bittersweet, but always very human. It really made me connect with the brand and its very confident tone.”
Life Needs a Biscuit.
24 hours in 24 films.
A new brand platform for Griffin’s. A series of micro-documentaries, celebrating the beautifully ordinary moments that make up a single day in the life of Aotearoa. Directed by the wizard Florian Habicht
Put the kettle on, find a biscuit and watch the films as they release at lifeneedsabiscuit.com
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