Dulux Paints appoints Pitchblack and MBM

After a competitive pitch, Dulux Paints New Zealand has appointed Pitchblack for brand strategy and creative and MBM for media, overseeing its full portfolio of brands, including Dulux, Cabot’s, Dryden, British Paints, Porter’s Paints and Levene.

Says Katie Loverich, managing partner, Pitchblack “We’re proud to be partnering with such a renowned brand and the incredible team at Dulux. Like many of us, I grew up with the Dulux sheep dog on our screens, so it’s exciting to contribute to the evolution.’’

Says Annabelle Wilkinson, managing director, MBM Wellington: “The team at MBM are excited to begin this journey. We have had a lot of fun during the pitch process and we can’t wait to get stuck in with the fabulous Dulux team’’

Says Shontelle Crosswell, head of marketing, Dulux New Zealand: “We are pleased to be working with both Pitchblack and MBM, their experience and expertise are an exciting extension to the Dulux whanau. We look forward to driving new initiatives as we look to the future.”