Born Bred Talent elevates R U OK? Day with new campaign for daily mental health check-ins

Australian and New Zealand management agency Born Bred Talent has launched an impactful video to share R U OK?’s message: ‘Ask R U OK? Any Day’.

Partnering with its roster, Born Bred Talent are encouraging Aussies to “R U OK?” not just once a year but all year round.

This content emphasises the importance of continuous dialogue and genuine connection, promoting meaningful conversations in innovative ways.

Says Jiny Maeng, creator, Born Bred: “Having creators all come together to inspire and spread ongoing conversations is important for the creator community as we all want to drive awareness to prioritise genuine connection across the industry.”

R U OK? is calling on everyone to Ask R U OK? Any Day because life happens every day. Born Bred Talent is committed to amplifying this crucial message, aligning with their core values of creativity, collaboration, authenticity, innovation, and connection.

Says Daniel Drijovski, talent manager: “Our mission goes beyond representation. We use our influence to foster positive change and support important causes.”

Adds Lucinda Boden, talent manager: “As authenticity is key in media, our creators regularly reflect this, especially regarding mental health. R U OK?Day is an opportunity for our talent to check in with both their personal and online communities.”

This social media content will be shared across various platforms, encouraging followers to engage, participate, and spread the message, showcasing Born Bred Talent’s dedication to championing mental health and driving meaningful impact.