One NZ appoints FCB Aotearoa as new agency; launches new ‘Let’s Get Connected’ campaign
One NZ has appointed FCB Aotearoa as its agency of record following the successful launch of its new ‘Let’s Get Connected’ platform. The appointment builds on the existing partnership with FCB Media, which has been in place since 2022. This marks the start of an exciting new chapter for FCB and One NZ, and signifies a commitment to delivering a truly integrated marketing approach.
Says Joe Goddard, experience and commercial director, One NZ: “We were looking for a true partner who understood our vision for One NZ and could deliver a campaign Kiwis would love for years to come. FCB’s creativity across the board and commitment to seamless integrated thinking were exactly what we were looking for.”
Says Paul Wilson, CEO, FCB Auckland: “We are genuinely stoked to be appointed Agency of Record for One NZ. It’s been incredibly motivating to partner with a group of humans who are so relentless, optimistic and aligned in their vision for One NZ. The campaign has set the foundations for an agency partnership that’s connected in a deeper and broader way and I’m excited about the work we are creating together.”
The new brand campaign launches ‘Let’s Get Connected’ and was developed in close collaboration with One NZ and strategist David (DT) Thomason. It was designed to demonstrate the power of human connection and capture Kiwi hearts and minds. ‘Finding Jade’, is the first chapter in the story that follows a young man as he embarks on a journey of self-discovery, exploring his connection to the world and those around him. During his journey he’ll connect with family, old and new, and meet new friends along the way, potentially.
Says Alan Jones, Angelo An, and Hywel James, creative directors, FCB: “We wanted to tell a surprising, ambitious, and winding story of connection that would span years. It was important to reflect Aotearoa today – celebrating the stories, people, and places we all recognise but don’t often see portrayed in advertising. To help achieve this, Director Steve Ayson was called in and was instrumental in crafting this vision of ‘New New Zealand’.”
Adds Katherine Kazalbash, head of brand and marketing, One NZ: “It is still early days, but the campaign is doing everything we hoped it would. Kiwis have noticed the work and want to know what’s next – we’re looking forward to sharing more of Jade’s journey, soon.”
Agency: FCB Aotearoa
Media Agency: FCB Media
Client: One New Zealand
Brand Strategist: David (DT) Thomason
Production Company: 3&7
Director: Steve Ayson
Producer: Larisa Tiffin
Casting: AKD Casting
DOP: Marty Williams
Offline editor: Simon Price
Visual FX: Blockhead VFX
Colourist: Matic Prusnik
Sound design: Cam Ballantyne / Beatworms
Photographer: Toby Burrows
18 Comments
Adland’s worst kept secret is out. Hope they can keep up the work. Tough client.
Looking at the planner, creatives and director i think they’ll be alright.
Where’s the number one gone?
Wonder how they got this account? Longest reveal in history. But what a director the ads look fly.
Second worst kept secret in Adland.
A brand campaign I enjoy watching.
Very cool work
Talent
Best TV campaign in a long time.
Been waiting ages to drop a scathing review of this: quality work from A&A. Nice.
Hello
And run back to Scotland?
Make it make sense.
Nice stuff A&A
Stuff
“It was important to reflect Aotearoa today – people, and places we all recognise but don’t often see portrayed in advertising.” and how you did so
Phone with benefits?
Really nice upsell technique.
First ad was funny, then it was a bit repetitive but was still curious to see what would follow. That seemed to take longer than expected and felt disconnected. Just felt like a collection of ads with the same actors but no connection. Also agree with ‘please elaborate’.