TrailLite celebrates miles of memories in new 70th anniversary campaign via Quantum Jump
TrailLite has been crafting luxury motorhomes and caravans for Kiwis since 1954. Partnering with Quantum Jump, Conductor and Sneakers Media, it’s celebrating the miles of memories it’s created for 70 years.
Says Letitia Eyes, GM retail at TrailLite: “This is not just a chance to celebrate 70 years of crafting luxury motorhomes and caravans in New Zealand, but also to reflect on the years of incredible memories we’ve been a part of for Kiwis. What we’ve really established over the years goes beyond high spec motorhomes and caravans; it’s a community of explorers and adventurers who love discovering New Zealand in NZ made comfort.”
To bring this to life, Quantum Jump sought to evoke the magic of wanderlust that Kiwis seek.
Says Drew Ayers, creative partner, Quantum Jump: “We started with a piece of film that visually and poetically evokes the spirit of Kiwi adventuring, and conveys the comfort that comes from taking the luxuries of home with you in a TrailLite motorhome or caravan. We want to inspire new adventurers to get out and discover more of New Zealand.”
The Miles of Memories campaign rolls out across YouTube and other film placements, social, digital, through 1-1 marketing automation and at NZ’s largest motorhome event at Mystery Creek, Hamilton, the NZMCA Motorhome, Caravan & Leisure Show, to build this significant moment for the brand.
User generated content is also key to celebrating the Miles of Memories.
Says Zoë MacDonald-Mair, business director at Quantum Jump: “We’re in a unique position where we have a large number of highly engaged customers so wanted to harness this and share back what makes TrailLite special for them. We put out the call, and memories have come flooding in, providing some incredible user-generated content. We’ve had photos and stories of generations passing the love down.”
Adds Eyes: “We’re very grateful to our customers for their loyalty, and it’s great to celebrate this significant milestone by sharing so much of the joy TrailLite has been a part of over the last 70 years. We’re also restoring one of the original TrailLite caravans from the 1950’s which will be on display at Mystery Creek”.
TrailLite
Shaun Newman – Joint Managing Director
Letitia Eyes – General Manager of Retail
Petra Hasselman – Marketing & Customer Experience Specialist
Quantum Jump
Wayne Pick – Creative Partner
Drew Ayers – Creative Partner
Kelly Elcock – Senior Creative
Craig Murray – Motion Graphics
Zoë MacDonald-Mair – Business Director
Bella Chaytor Waddy – Senior Account Manager
Justin Biddle – Digital Execution
Ben Goodale – CEO
Conductor
John Baker – Founder
Sneakers Media
Natalie Gallagher – Digital Director