KFC Gives Kiwis Chicken in Exchange for Fake Cash in New Promo Stunt via Stanley St and Special PR
KFC will launch a cheeky new promotion called ‘KFCurrency’ via its agency village including Stanley St and Special PR, where it will accept any form of board game currency in stores in place of payment.
After growing frustration amongst Kiwis at the inability to win big with quick-service restaurant promotions, KFC is giving Kiwis a chance to swap fake cash for real chicken – by exchanging any board game currency they currently have sitting discarded in holiday homes or rumpus rooms.
On Tuesday 8 October, simply purchase any item in-store between the hours of 10:00 am and 4:00 pm, and choose from three popular menu items: 2x Secret Recipe Chicken and fries, 2x Hot & Crispy Boneless and fries or 6x Chicken Nuggets and fries.
Simply bring your board game currency in-store, and you can use it as legal tender for some tender chicken.
Special PR was responsible for creative ideation, media relations and influencer marketing; Stanley St was responsible for creative ideation and out-of-home; Culture was responsible for social content and PHD was responsible for media buying and planning.
Says Clark Wilson, general manager, Restaurant Brands: “There’s no monopoly on good consumer promotions in New Zealand and we wanted to show Kiwi that they don’t need to take a chance on savings with a promo where they might win. Anyone that enters a KFC store on Tuesday is guaranteed to walk away a winner.”
The KFCurrency promotion is available tomorrow only and is amplified through social media, OOH, radio, influencer, and PR.
The offer runs on Tuesday October 8, between 10:00 am until 4:00 pm in all stores nationwide. The item is free with a purchase of any value and is limited to one free menu item per transaction, redeemable in-store only – simply exchange your board game bits (like cash or tokens). T&Cs apply: www.kfc.co.nz/KFCurrency
23 Comments
Off to swap my maccas tickets for some sweet sweet KFC
Maccas has been taking the piss with this shitty promo for far too long. Good on KFC for calling them out.
You’d be a fool to pass up a free feed over a ticket with a chance, Cheers KFC.
Nice one Anna and Billy. Glad you finally got this one up!
Great to see those ideas that have been talked about for a bit come to life – nicely executed! Persistence pays off – this time with free chicken.
Still need to buy something full price before you can deal the freebie though. But better than a “might win something” promo.
enjoyed my near $1 lunch today.
Finally, something good has actually come out of Monopoly!
That the PR company takes creative credit for everything. This was an agency idea, the Yeah Rights were creative years ago, and so was all you can eat pizza.
Deep breaths hater.
Yep everyone is a winner today!
Macca’s already did a promo making Monopoly money legal tender. Only good bit of this idea is hijacking Mcdonald’s actual monopoly game. Shame it got watered down. That’s the award bit.
No zinger, no dice
I always ask myself this old saying/question: Does it fuck?
My answer today? Yes.
They’re giving away chicken for literal monopoly money?
That fucks.
Maccas can cluck off.
This reeks of agency creatives savouring the smell of their own herbs and spices again.
Two questions I’d ask myself if I were the Client: Will this sell chicken? Will consumers remember this tomorrow?
The good news for KFC, this won’t have cost them much, if anything, to greenlight.
hi colleague, have you heard of a concept called brand? there’s a bunch of research and science on it if you’re interested in learning more about how it works. pretty nifty stuff.
very confused by the recent surge in cb comments dragging work for not including an overt product proofpoint. who are you people, clients?!
it’s in everyone’s interest (including the growth of our clients’ businesses and, you know, the future of the industry) that we all understand the role of brand work AND short term.
To stop claiming ‘creative ideation’ for campaigns they just publicize. This is the fourth or fifth one lately.
Did it get people talking?
Did it position them as a cheeky brand taking a shot at their biggest competitor?
Job done. They have enough advertising that sells chicken.
Me thinks thou doth protest too much….Call me old fashioned, but since when did get people talking win any metal, fame, acclaim or plaudits?
Even if engagement did matter, did this actually get people talking (other than on this forum)? How do you define or quanitfy that?
You know what is quantifiable? Chicken sales…..
This was a consumer promo, nothing more, nothing less (note the Client quote in your PR release above).
Who was talking about this? What is the job that has been done?
To rein in their creatives commenting on this article. It’s embarrassing and not a great look for you.
This was a fun promo and execution. Hats off on convincing the client to bring it to life, by the sounds of these comments the idea has been sitting stagnant and unsold for a while. It’s sad to see a couple of egos squabbling over ‘who’s idea it was’, fact of the matter is it came to life. Celebrate that!
Sample research perhaps, but at 10 Madden Street the chatter was loud, and every student at Media Design School was MIA today at some point, and they all came back with KFC.