Colenso BBDO picks up Gold in LIA Transformative Business Impact category for Pedigree ‘Adoptable’

LIA has announced the Winners and Finalists from six categories including, Creative Strategy, Transformative Business Impact, Creative Use of Data, Evolution, Branded Content and Branded Entertainment, after top global creatives evaluated thousands of entries through an exhaustive on-site process in Las Vegas. With no pre-judging, every juror thoroughly assessed each submission, ensuring a fair and rigorous selection.

 

Colenso BBDO has scored a Gold Statue in the Transformative Business Impact category for Pedigree ‘Adoptable’.

The Transformative Business Impact category celebrates creativity that plays an enduring role in transforming a business. The Grand LIA went to TBWA\HAKUHODO Inc, Tokyo for its work “No Smiles” for McDonald’s Hiring. The Jury awarded a total of 18 Statues including: 1 Grand LIA, 6 Gold, 6 Silver, and 5 Bronze statues, as well as 4 Finalists.

VIEW THE CREATIVE STRATEGY WINNERS
VIEW THE TRANSFORMATIVE BUSINESS IMPACT WINNERS
VIEW THE CREATIVE USE OF DATA WINNERS
VIEW THE EVOLUTION WINNERS
VIEW THE BRANDED CONTENT WINNERS
VIEW THE BRANDED ENTERTAINMENT WINNERS