Colenso BBDO scores Gold and Silver in LIA Non-Traditional category for Pedigree ‘Adoptable’

Direct from the heart of the jury deliberations in Las Vegas, LIA has announced the Winners and Finalists in the Non-Traditional, TV & Cinema, Online Film, Design and Package Design categories. With the three juries comprised of esteemed industry leaders from around the world, they meticulously evaluated and debated entries on-site, ensuring a fair and comprehensive selection.

Colenso BBDO has scored one Gold Statue and one Silver Statue for Pedigree ‘Adoptable’ in the Non-Traditional category.

The Non-Traditional Jury, led by Luiz Sanches, Chief Global Creative Client Lead of BBDO & Chairman and Partner of AlmapBBDO, awarded 38 Statues: 1 Grand LIA, 11 Gold, 9 Silver and 17 Bronze Statues, on top of recognizing 15 Finalists.

The Non-Traditional category, a celebration of ideas so fresh and pure that they defy category conventions, aims to honor work that is brilliant in its thinking and innovative in its execution. This year, the Jury awarded the Grand LIA to Rethink Toronto for their work, “Coors Light’s Out” created for Coors Light.

Barbara Levy, President of LIA, said of this year’s body of work: “The power of ideas was clearly demonstrated across these categories. The best work found a creative solution to a problem. Communicating creatively is the best way to get your message to land and have impact.”

VIEW THE NON-TRADITIONAL WINNERS
VIEW THE DESIGN WINNERS
VIEW THE PACKAGE DESIGN WINNERS
VIEW THE TV & CINEMA WINNERS
VIEW THE ONLINE FILM WINNERS