Plato named official creative and strategic agency partner for the Crusaders and Matatu

(Pictured L-R: Rebecca Ryder – head of client services, Plato; Colin Mansbridge – CEO, Crusaders; Nick Harvey – CEO, Plato)

Christchurch agency Plato Creative has been named as the official creative and strategic partner for two of the region’s most iconic sports teams, the Crusaders and Matatū.

Plato will deliver commercial creativity for both teams, pushing boundaries and strengthening connections with our fans and the wider community. The agency will work closely with the Crusaders and Matatū, delivering creative content, strategic initiatives, and digital solutions that reflect the spirit and strength of these teams.

For Plato, this partnership is far more than sponsorship—it’s about aligning with like-minded organisations that share the values, passion for excellence, and commitment to the local community it has been championing in its work for over 15 years.

Says Nick Harvey, CEO, Plato: “This partnership represents an amazing opportunity for both Plato and the Crusaders. We share the same drive for success and community impact, and together, we’ll unlock incredible opportunities that go beyond the field. Our team is eager to leverage the Crusaders and Matatū’s strong brand presence to enhance our creative outputs while deepening our connection with the community.”

Colin Mansbridge, CEO of the Crusaders, said he was “delighted to welcome Plato to our whānau”.

He says this is about more than sponsorship, saying “it’s about working with a team that understands the importance of creativity, strategy, and the role these play in both sport and business. I’m excited to see how Plato will help bring our story to life in new and innovative ways.”

Sarah Munro, GM Matatū, said Plato was a “fantastic addition to the Matatū whānau”.

Continues Munro: “We’re very pleased to welcome Plato Creative to the Matatū as our latest commercial partner. They have a fantastic reputation in telling South Island stories.

“As our place in women’s sport continues to grow and evolve, we’re looking forward to the part Plato Creative can play in helping people understand our Matatūtanga and what we represent.”

This partnership marks the start great things for Plato and both the Crusaders and Matatū as they showcase what can be achieved when like-minded organisations come together to engage, inspire, and create a positive impact in the community.