LUMO lights up Albany Expressway, network nears 70-screen milestone

LUMO has officially switched on two eagerly awaited digital billboards on Auckland’s Albany Expressway, bringing its premium digital out-of-home (DOOH) network closer to the 70-site landmark.

The newly launched LUMO-Albany Expressway In and LUMO-Albany Expressway Out billboards have extended LUMO’s North Shore presence to four locations, offering brands premium exposure to audiences commuting through key commercial and residential hubs such as Albany, Rosedale, Hibiscus Coast, Torbay, and Greenhithe. These 12 x 3m Daktronics LED screens deliver flawless visual performance, commanding attention from thousands of daily commuters along one of the North Shore’s busiest arterials.

Situated near major landmarks including Westfield Albany, Massey University, and North Harbour Stadium, both screens reach a diverse blend of small business employees, shoppers, and students. Positioned at a key entry point to the North Shore, LUMO-Albany Expressway IN offers unmatched DOOH visibility to those joining State Highway 1 or entering the commercial business zones of Rosedale and the suburb of Pinehill.

Targeting the Expressway’s opposite flow of traffic, LUMO-Albany Expressway Out captures over 40,000 daily outbound commuters heading to Westfield Albany, Massey University, and northbound destinations like Red Beach, Silverdale, and Orewa. With prime visibility from the Tawa and Greville Road intersection and the SH1 Exit 417 offramp, this site offers brands a prime opportunity to reach those travelling north.

LUMO’s upgraded LENS Analytics system reports strong postcode reach concentrations against Albany Heights, Browns Bay, and Gulf Harbour, as well as the Hibiscus Coast. Lifestyle Segment and Brand Affinities analysis have both screens indexing highly against Big Box Brand Shoppers, Business travellers, and Movie Goers, while reaching a significant number of 25-54-year-olds in medium-to-high-income brackets.

Says Phil Clemas, co-founder and CEO, LUMO New Zealand: “One of the biggest advantages of building a digital billboard business from the ground up is the ability to carefully select prime locations. This latest addition exemplifies that strategy. Combine these locations with premium, intelligent digital OOH technology, and you have two new screens that will be an instant hit with advertisers.”

With three months left in 2024, LUMO’s New Zealand network is set to expand further, unveiling several iconic locations across Auckland and Christchurch before the year ends.