Bestads Best of the Week Reviewed by Roisin Keown, Founder/ECD, The Brill Building, Ireland

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.

This week’s guest judge is Roisin Keown, founder and executive creative director of The Brill Building, Ireland.

I hate the judges who rain on everyone’s parade but there were a couple of lean categories. Interactive and activations are my interest anyway – anything with real world impact that would interest people outside of our ad-land bubble and the interactive category delivered best this week.

BEST INTERACTIVE
In a lean week I enjoyed this category.
Winner: Medibank ‘The Non-Starting Eleven‘. Smart, fun, relevant, clever. Does the gender thing without being patronising or “femvertising” which is always a relief. Loved.

BEST TV
Eesh. Some good efforts and one trauma thespian excursion that I found a bit tone deaf.
Winner: MAS ‘The Overthinker‘. It was 1964 that Irish playwright Brian Friel brought ‘Private Gar’ and ‘Public Gar’ to the stage. The device of personifying our anxious internal dialogue is excellently realised here. Super writing, direction, acting and production. Worthy of Best. READ ON…