LUMO completes Auckland Waterfront Digital Network with new premium site

The latest addition to LUMO’s Auckland waterfront network, LUMO-The Strand, will see the DOOH company complete its Auckland Waterfront network to reach all audiences commuting along one of the city’s most iconic corridors.

Positioned on the corner of Quay Street and The Strand, the 9 x 3m south-west facing screen will join two existing digital billboards on Ports of Auckland, to see all traffic exiting from The Strand and directing audiences heading either into Auckland’s bustling CBD or towards the scenic eastern bays along Tāmaki Drive.

Visible from Spark Arena, LUMO-The Strand provides a valuable new touchpoint for brands aiming to connect with affluent Auckland residents. This includes audiences in the central east neighbourhoods of Parnell as well as upscale suburbs of Remuera, Orakei, and Mission Bay.

According to insights from LENS Analytics, LUMO-The Strand draws a daily audience of over 40,000, with strong indexes among sports enthusiasts, moviegoers, and lifestyle-conscious consumers, primarily within the 25-54 age group and in medium to high-income brackets.

“Landowner partnerships based upon trust, respect, and sound business metrics are what underpin LUMO’s commercial approach when considering new digital billboard sites,” said Phil Clemas, Co-Founder and CEO of LUMO. “One of our most successful partnerships was lauded today after we launched our third premium screen with Ports of Auckland. LUMO-The Strand stands proud several metres above Ferguson container wharf on Quay Street facing its namesake roadway and brings LUMO’s national network to 69.”

This latest addition marks LUMO’s 40th screen in Auckland and the 10th new screen of 2024, further expanding its nationwide network. With 69 high-impact digital billboards, LUMO now achieves a weekly impression capacity exceeding 20 million, reinforcing its commitment to delivering premium, data-driven DOOH solutions across New Zealand.