OLIPOP launches new festive holiday ad campaign with two lovable yetis via CULLEN

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OLIPOP, the pioneer of functional soda with high fiber and 2-5g of sugar, has announced its debut holiday ad campaign, developed in partnership with independent creative agency CALLEN .

The enchanting 30-second spot is part of a full 360 campaign featuring two lovable yetis, embodying “A New Kind of Holiday Cheer,” as they spread festive joy and capture the magic of the holiday season.

OLIPOP’s new campaign captures the heartwarming spirit of the holiday season while highlighting the brand as the perfect soda alternative, offering a delicious blend of festive flavor and digestive health support. Directed by Screen Novelties and produced by Passion Pictures, OLIPOP’s new holiday campaign will be featured across various platforms, including TV, social media and select connected services, beginning November 13, 2024.

The ad, which warmly tugs at the audience’s heartstrings, introduces the brand’s delightful new holiday heroes: Meet “OLI” and “POP”: This enchanting 30-second spot tells the heartwarming tale of two lovable yetis yearning to join in the holiday cheer. Through a series of amusing costume changes that inadvertently scare the townspeople, the yetis ultimately discover that their true charm lies in being themselves. By sharing the gift of OLIPOP, they ultimately bring the town together, proving that embracing their authentic selves is the most lovable way to celebrate the season.

Just as OLIPOP reinvents the narrative of what soda can be, the brand’s Yetis “OLI” and “POP” go beyond typical cuddly, furry holiday mascots. While they may appear scary on the surface, “OLI” and “POP” are a bit clumsy, sensitive, and endlessly well-meaning. Through their delightful blend of charm and holiday cheer, these ads capture the joy of the season while showcasing OLIPOP as the refreshingly delicious soda that perfectly complements the festivities.

To bring the campaign to life, OLIPOP has also launched two limited-edition cans of its beloved Vintage Cola and Ginger Ale flavors, featuring the cheerful faces of the spirited Yetis, “OLI” and “POP.” These festive designs, available in select stores nationwide, embody the Yetis’ mission to spread holiday cheer in the most unexpected places—whether in a cave or a can of OLIPOP.

“We’re thrilled to bring holiday cheer with this heartwarming campaign that captures the essence of OLIPOP in bringing communities together through shared joy,” said Meghan Shookman, OLIPOP’s VP of Brand Marketing. “At its heart, it’s the story of our imperfectly perfect yetis bringing joy (and delicious soda) to communities everywhere, one can of OLIPOP at a time.”