Teleflora unveils new heartfelt holiday campaign with Make-A-Wish via The Wonderful Agency

In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the globe. As these campaigns roll out, we’ll be rounding up the highlights to keep you in the loop.

Award-winning Hey Baby director Sune Sorensen and The Wonderful Agency have collaborated once again to bring holiday cheer with Teleflora, the world’s leading floral delivery service. This year’s campaign, “Power of Wishes,” combines emotional storytelling with a powerful philanthropic mission.

The film follows Matty, a young boy hospitalized during the holiday season, as he experiences a magical encounter with a snowman. While whimsical in tone, the story carries a heartfelt message about connection and hope, culminating in a poignant moment centered on the universal wish for family togetherness.

The campaign also empowers Americans to make a difference. Teleflora has pledged to donate $250,000 to Make-A-Wish, a nonprofit that grants life-changing wishes to children with critical illnesses. Donations are activated in three ways:
• Ordering qualifying seasonal bouquets at Teleflora.com.
• Engaging with Teleflora’s collaboration posts on Instagram or Facebook.
• Participating in a live snowman-building activation at Rockefeller Center in New York City on December 11, where Teleflora will donate $10 to Make-A-Wish for every snowman built.

Director Sune Sorensen shared his personal connection to the campaign: “This is the second year in a row I’ve partnered with Teleflora and Make-A-Wish, and it’s close to my heart, having been hospitalized as a child. I wanted the story to feel authentic, even with its enchanted elements. At its core, it’s about a boy who just wants to be with his dad.”

The campaign was shot in Vancouver with local talent, including standout child actor Aaron Stansberry. Sorensen remarked, “Aaron’s audition moved the entire room to tears. His performance carried an emotional depth that elevated the entire production.”

Sorensen, who has received critical acclaim for previous holiday campaigns such as McDonald’s “The Gift” and Amazon’s “Look Beyond,” continues to redefine the art of emotional storytelling.

See more of Sune Sorensen’s directorial work on his Bestads Profile.

Agency – Wonderful Agency
President: Mike Perdiago
SVP, Account Services: Lori Hobson
Account Director: Madeleine Grey
Chief Creative Officer: Bobby Pearce
Executive Creative Director/Art Director: Steve Yee
Associate Creative Director/Art Director: Anastasia Arten
Copywriter: Carson Lane
Art Director: Lauren Meyer
Global Head of International Production: Tanya LeSieur
Production Coordinator BTS: Christian Lee

Client – Teleflora
President: Jeff Bennet
Vice President, Marketing: Danielle Mason
Director, Marketing: Cheryl Nguyen
Manager, Brand and Social Media Marketing: Samira Murphy

Partners – Make-A-Wish
Senior Manager, Corporate Alliances: Jenna Temple
Corporate Alliances Manager: Jessica Orozco
Make-A-Wish Alum: Kinsley
Make-A-Wish Alum: Matty

Production – Hey Baby Films
Executive Producer, Partner: Johnny Parker
Head of Production: Jeffrey Wilbur
Producer (Cooperage Industries): Al Cooper
Production Manager: Jill McLeod
Production Coordinator: Paula Faustino
Production Designer: Aaron Hall
1st Assistant Director: Jerald Schoenroth
2nd Assistant Director: Chris Dzaka
A Cam: Nathan Garfinkel
Wardrobe Stylist: Liz Henderson
Key Grip: Andriy Lyskov
Gaffer: Adrian Dean
Cinematographer (BTS): Laurel Brown

Editorial – Cut & Run, Los Angeles
Editor/Founder: Steve Gandolfi
Managing Director: Amburr Faris
Head of Production: Brady Fiero
Producer: Ellie Ware
Assistant Editor: Erica Henson

Post Production – Jogger Studios
Executive Producer: Alicia Cargile
Senior Producer: Karisa Callahan
Colorist: Dan Swierenga
Creative Director, Lead Flame Artist: John Kirschenbaum
Flame Assist: Jorge Tanaka
Flame Assist: Teddy Walter
Graphic Artist: Daniel Chang

Sound and Music
Mixer: Nathan Dubin (Racket Club)
Executive Producer: Andrea Lavezzoli (Racket Club)
Editor (Wonderful Agency): Luis DeLeon
Original Song: “Winter” by Susie Sue