The Alternative Dairy Co. celebrates barista craftsmanship in new campaign via Pitchblack

Oat, almond, soy, or coconut? For café-goers and baristas alike, plant-based milk has become a staple in coffee culture. The Alternative Dairy Co., a leading brand in plant-based milk, is shining a spotlight on the baristas who demand perfection in their craft with its latest campaign “Stay Fussy” developed by Pitchblack and brought to life by Jetblack.

 

From Melbourne and Wellington to Bendigo and Hokitika, The Alternative Dairy Co. has established itself as the preferred choice for plant-based milk among baristas. Crafted exclusively for the café industry, its range of oat, almond, soy, and coconut milk is tailored to meet the exacting standards of professionals who pride themselves on creating the perfect brew.

Says Petra Cibilich, director, Jetblack: “Bringing the campaign to life required a deep-dive into the barista’s craft; a revelation of meticulous skill, artistry, passion, and an infallible taste for quality in the milk that they use to create the perfect brew. The 15’s play out like a Rubik’s cube of these combined elements in action, highlighting the complexity of craftsmanship that these connoisseurs pour into every cup for their loyal customers to enjoy.”

Says Rachel Glasbergen, senior business leader – cafe and foodservice, Sanitarium AU: “The Alternative Dairy Company is the plant-based milk of choice for baristas in both Australia and New Zealand. Our exciting new campaign from Pitchblack shows off the care and passion that baristas have for their craft, while reminding our audiences to stay fussy when it comes to choosing their plant-based milk.”

The campaign which launched in September will run across multiple media formats across Australia and New Zealand.

Creative Agency: Pitchblack
Production Agency: Jetblack
Director: Petra Cibilich
Photographer: Victoria Baldwin
Sound Design: Liquid Studios