Campbell+Co launches three standout brand activations at the ASB Classic for Peroni Nastro Azzurro, Somersby Cider and Avène x MoleMap

Campbell+Co made a significant impact at this year’s ASB Classic, delivering three dynamic brand activations that seamlessly combined summer vibes, social experiences and vital health messaging.

At the heart of the event was the Peroni Bar, The Serve’s main hub, perfectly positioned overlooking the courtside screens. This premium space served up effortless Italian sophistication in the summer sunshine throughout the two-week event, creating a vibrant social hub where attendees could enjoy a taste of Italy while soaking in the action.

For those seeking a more relaxed experience, the Somersby Ultra Garden was the perfect chill-out zone. Nestled within a cosy garden setting, it delivered the ultimate cider summer atmosphere, inviting guests to unwind with a refreshing pour in a laid-back, sun-soaked space.

Making a purposeful impact, the Avène x MoleMap Activation focused on sun safety and skin health, which is especially critical in New Zealand given our high UV levels. Attendees received complimentary Avène sunscreen, experienced a UV coverage check to visualise their UV protection, and were offered free MoleMap spot checks by a team of melanographers. The activation made a tangible difference, with a significant number of attendees identified with potential skin cancers and referred for further diagnosis or treatment, reinforcing the importance of proactive skin health awareness.

Says Vinny Sherry, director, Campbell+Co: “The ASB Classic was an ideal platform for Campbell+Co to deliver creative, purpose-driven brand experiences that enhanced the event atmosphere and left a lasting impact on the community. We’re very proud to have had such a strong involvement for our clients this year at this world-class event.”