New Zealand Certified Builders appoints Stanley St as new integrated marketing agency partner
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New Zealand Certified Builders (NZCB) has appointed Stanley St as its integrated marketing agency following a competitive pitch.
This partnership will see Stanley St provide NZCB with its full suite of services across creative, strategy, media and production.
NZCB is a members organisation for trade-qualified builders, and its members are some of the most highly-regarded builders in the country. The partnership with Stanley St will allow NZCB to tell its story and communicate this reputation for quality and professionalism more broadly.
Through its partnership with Stanley St, the association is also eager to grow its 3000+ strong member base; positioning itself as the must-have aspirational credential for builders throughout New Zealand.
Says Nicola Airey, Marketing and Communications Manager at NZCB: “Stanley St impressed us with their emboldened strategic view and fresh creative approach; we really felt they ‘got us’ from the get go in the pitch process.
“We have ambitious plans for how we want to show up as a true authority and pioneer in the building sector; so we are stoked to have the Stanley St team on board to help us realise them.”
Says Elizabeth Beatty, CEO of Stanley St: “We are over the moon to become NZCB’s marketing partner. We were taken by their clarity of direction and ambition.
“For the everyday Kiwi, we know that kicking off a building project can feel intimidating at the best of times; and so the reassurance and quality promise offered via NZCB is invaluable to both its members and our communities.
“We look forward to working with NZCB to increase their brand awareness and cementing its name as being synonymous with building excellence.”
Stanley St has already begun working with NZCB; with their first campaign set to hit the market shortly.