Maddi Cummane departs AKQA New Zealand for UX Strategy Lead position at Daylight

As Daylight continues to innovate within its digital and product offerings, the creative and technology studio welcomes Maddi Cummane to the team as UX Strategy Lead.

Cummane will be helping shape seamless, engaging, and effective digital experiences, working across the full product lifecycle. From big-picture vision and strategy to experience design, she brings a strong focus on human-centred thinking.

Before joining Daylight, Cummane spent 4.5 years at AKQA, where she led projects across government, media, healthcare, not-for-profit, and commercial sectors. Before that, she worked at RUSH, building her experience across similarly diverse industries.

Says Cummane: “I’m all about finding that sweet spot where strategy, design, tech and data come together – shaping digital experiences that aren’t just functional, but meaningful, beautifully crafted, and genuinely useful too. I’m super excited to be doing this with the amazing team at Daylight, and the office dogs are a great bonus too!”

Says Lizzie Robson, Managing Partner at Daylight: “As we continue to expand the technology arm of our business, having Maddi’s expertise is crucial. We’re very lucky to have passion and experience like hers in the studio. She gets what it takes to create culturally relevant, insight-led, and effective products.”

Cummane’s arrival strengthens Daylight’s ability to connect strategic thinking with purposeful design, bringing even more clarity and craft to the digital products the business creates.

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