Contact appoints Together for media planning, buying, data and customer services
Leading independent media agency Together has been appointed by Contact Energy for media planning and buying, data and customer services following a competitive pitch.
Contact is one of New Zealand’s largest energy generators and retailers, with more than 600,000 customer connections in electricity, gas, broadband and mobile plans.
The contract covers Contact’s media services across planning and buying, data, analytics and customer communications for all energy and telecommunications products and services.
Says Sera Flint, Head of Brand and Marketing at Contact: “We were impressed with the agency’s culture and the shared ambition for New Zealand. From the outset they felt like us. Together’s customer-first model combining direct marketing and media buying will be a game changer for Contact as we continue to drive efficiencies and find ways to best serve over 400,000 households.”
Says Sam Morse, Head of Innovation and Growth at Contact: “We’re excited by Together’s vision for Contact. We’re also impressed by their digital and data expertise for driving performance marketing for our four product verticals in electricity, gas, broadband and mobile. It is great to share our growth journey with an award-winning independent, New Zealand owned media agency.”
Says Pen Brown, Managing Director, Media at Together: “From our first meeting it was clear we were aligned as companies and people, on the positive impact we want to have on Aotearoa. We were excited about how we could create value for Contact and their customers through an integrated model. We proposed customer-centric thinking with innovative data and technology solutions designed to help the complex world of media operate more effectively, efficiently and intelligently. It is great to see this work already underway with our appointment.”
Together is Campaign Asia’s 2024 NZ Media Agency of the Year and was also named the top Programmatic Agency in Australia and New Zealand for 2024. The Westhaven-based agency helps businesses thrive today while transforming for tomorrow.
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