Bridgestone appoints Calibrate as new marketing agency

Bridgestone has appointed Auckland based marketing agency Calibrate to lead its marketing and media planning efforts for the Bridgestone brand, Bridgestone store network, and the Tony’s Tyre & Auto Care retail network following a competitive pitch process.

Bridgestone is the leading tyre company in New Zealand and with its mission of serving society with superior quality, strives to continue building trust with motorists through its range of premium tyres and automotive service solutions.

That dedication to quality and customer service is widely recognised amongst consumers, with Bridgestone awarded New Zealand’s Most Trusted Tyre Brand for the last eight consecutive years by Reader’s Digest, and numerous accolades in the annual Quality Service Awards.

Calibrate will be managing the development and execution of retail and brand media for Bridgestone including media planning and buying, measurement and analytics, first party data and marketing technology strategy.

Bridgestone New Zealand’s Marketing Manager, Sarah Sinclair, says, “Calibrate impressed our team with their ability to quickly grasp the dynamic nature of our industry and business. They have hit the ground running with some quick initial wins and a sustainable roadmap for the future.”

Nick Whiteacre, Managing Director of Calibrate, says, “We’re delighted to partner with Bridgestone & Tony’s Tyre & Auto Care, supporting them as they look to elevate their New Zealand marketing efforts to the next level, particularly in the digital space. Our focus will be on leveraging our expertise across media, data and marketing technology to accelerate retail growth and further strengthen their position as market leaders.”

Bridgestone is the latest client to join Calibrate’s roster alongside long-standing clients including Bed Bath & Beyond, MTF, Super Liquor, Swanndri and CRC Industries.

The appointment is effective immediately.

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