PRINZ announces newly elected executive committee

The Public Relations Institute of New Zealand (PRINZ) has announced its new PRINZ executive committee following the elections held at last month’s AGM. Celia Crosbie APR and Travis Logan APR, as the newly elected members will be joining returning committee members Jacquie Boer APR FPRINZ, Morwenna Mitson-Grills APR, and Eruini Paranihi for the coming year.

At their first committee meeting, Morwenna Mitson-Grills APR (above left) has been elected as PRINZ Chair and Jacquie Boer APR FPRINZ (above right) as PRINZ Deputy Chair. Mitson-Grills is an experienced communications and engagement leader and has a background in broadcast journalism. She has been an active contributor to PRINZ, leading the PRINZ Central Division Committee, providing mentorship to APR candidates and judging the annual PRINZ Awards for the past five years.

Says Mitson-Grills: “I can’t thank PRINZ members enough for the warm welcome and ongoing support I’ve had since arriving in Aotearoa ten years ago. As a migrant to this wonderful country, PRINZ was an excellent way to get to know people and learn more about what best practice looks like at a local level. To now be elected Chair is a real honour, particularly with such a fantastic group of practitioners on the Committee.

“It’s always an exciting time for us in our profession, and right now there are a whole heap of opportunities alongside some tricky challenges to navigate. PRINZ will continue to do its best to be at the forefront of supporting members to be at the top of their game and continue to advocate for the value of ethical communicators.”

PRINZ members are delighted to have Mitson-Grills and the executive committee lead its strategy and growth for this next term and are confident that the collective expertise of the committee will strengthen their strategic direction and member support.

Jacquie Boer APR FPRINZ– PRINZ Deputy Chair
Jacquie is a PRINZ Fellow and has 30 years of experience in advertising, journalism and public relations. Currently, she is the Principal of WPR where she delivers high-impact solutions for diverse clients across Aotearoa with a focus on providing expert reputation management for clients in the infrastructure, forestry and agriculture sectors.

Eruini Paranihi – Elected Committee Member
Eruini has a vast background in broadcast journalism, producing and media relations. He has previously provided communications expertise for Te Taura Whiri I te Reo Māori and Tamaki Regeneration Company as well as presenting for Māori Television.

Celia Crosbie APR – Elected Committee Member
Celia is the founder and managing director of Scope Communications and has more than 20 years of experience working in media as both a journalist and communications practitioner. She also brings 10 years of governance experience for two not-for-profit organisations.

Travis Logan APR – Elected Committee Member
Travis currently provides strategic internal communications advice for the New Zealand Automobile Association (NZAA) as the Internal Communications Manager. He has mentored APR candidates and has been a judge for the annual PRINZ awards for several years.

The new committee have each assumed their individual responsibilities that will contribute to the overall strategic direction of our industry body. They are committed to delivering value to PRINZ members through effective advocacy and capability enhancement.