Ballance shares farming insights from top NZ producers in new campaign via Wave Agency
They say the best thing to do with good advice is to pass it on to others. That premise works as the inspiration behind a new video series for Kiwi farmers called ‘Tips for Good’ created by Ballance Agri-Nutrients in partnership with Wave Agency.
The series began with tips from Ballance Farm Environment Award ambassadors Hamish and Simon Guild, the two brothers behind High Peak Station, a deer, sheep and beef farm in Canterbury.
The brothers also featured on a recent episode of A New Zealand Food Story with Ben Bayly on TVNZ 1.
Ballance General Manager Customer Jason Minkhorst says the Tips for Good series was created as a way to share knowledge from people who’ve already ‘trodden the path’ in creating both sustainable and profitable farming practices: “This year marks 30 years since we became part of the Ballance Farm Environment Awards. We recognised that the previous winners have a huge amount of knowledge to share with the rest of the farming community; what’s worked for them, what to watch out for.
“This was another way for us to bring that advice out to a wider audience.”
The series will run over the next several weeks across social media and through online channels and will feature farmer advice set amongst some stunning rural landscapes across New Zealand.
Minkhorst adds that the campaign speaks to the collective nature of the co-operative and its more than 16,000 shareholders: “We’re all in this together, and if our farmers and growers are winning, then so are we. We’re much stronger as a collective than we are apart, so why not share what we’ve learned along the way.”
Want to leave a comment? Share your thoughts in the comments box below, making sure to include your full name and email address.