Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America
Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative director or team to select their own personal favourites.
This week’s guest judge is Jason Xenopoulos, Regional Chief Creative Officer for VML North America and the Global Chief Creative Officer for WPP Ford.
BEST TV
Winner: Motrio ‘The Ranch‘. I was a little disappointed by the quality of the ideas in all five categories. I saw several really good, well-crafted executions, but the concepts themselves were not as fresh or as clear as I would’ve hoped. Motrio’s “The Ranch” was a clear exception. I picked this short film as my favorite in the TV category because it’s based on a clear and compelling concept, one that was brought to life with both drama and humor. I thoroughly enjoyed watching it and it made me smile at the end. The mockumentary genre isn’t new, but this entertaining, no-dialogue, montage approach brings a fresh spin to the format. The performances are great, and Rodrigo Prieto’s beautiful photography helps to bring the story to life in an appropriately cinematic way. Thumbs up for this one!
BEST RADIO
Winner: 2degrees ‘Hush Little Phony‘. It’s harder to break through the media clutter than ever before and radio/audio is no different from the rest. The innovative approach of creating lullabies using only the sounds from mobile phones was a smart way to grab interest while delivering a clear and important message.