Three from New Zealand and Australia named to 2025 ONE Asia Creative Awards jury

Three leading creatives in Australia and New Zealand are among those who have been selected to serve on jury for the 2025 ONE Asia Creative Awards, part of The One Club for Creativity.

This year’s judges from Australasia are Matty Burton, Group CCO AA/NZ at DDB in Auckland, Sydney, and Melbourne; Hadleigh Sinclair, Group Creative Director at Colenso BBDO, Auckland and Paul Gregson, Creative Director at Bear Meets Eagle On Fire, Sydney.

Celebrating the best and boldest creative work from across APAC, ONE Asia has quickly become recognized for utilizing the same rigorous judging process as The One Club’s prestigious global One Show and ADC Annual Awards, and assembling esteemed juries to provide prestige and honor to winning creatives, designers, and innovators.

Along with having many of the region’s most recognized senior-level leaders, the ONE Asia jury also includes unique perspectives of brand marketers, directors, and the next generation of creative talent in the region.

The complete list of ONE Asia jurors from 12 countries in the region can be viewed here.

A hallmark of ONE Asia is its partnership with the creative community in a different APAC country each year. In-person ONE Asia 2025 judging will for the first time take place in Seoul in October, following gatherings the past two years in Manila and Shanghai. 

By rotating the judging location each year, ONE Asia aims to showcase and appreciate the unique cultural contributions of each APAC country, highlight the exceptional work being done there, and strengthen the bonds within the local creative community.

“At ONE Asia, we believe diversity means bringing together a rich mix of perspectives, across generations, disciplines, and ways of thinking,” says Season Zhou, APAC Director, Growth & Partnerships for The One Club for Creativity.  “This approach not only strengthens our jury, but also aligns with our vision of building a creative community that truly reflects the richness of our region’s creative landscape.”

Entries to the ONE Asia 2025 can be submitted now, with entry fees increasing after each deadline period.  The regular deadline July 28, 2025, extended deadline August 25, 2025, and final deadline September 12, 2025.  Finalists revealed in the Fall and winners announced in December 2025.

New for ONE Asia 2025

Notable updates for ONE Asia 2025 include new disciplines for Creative Use of Artificial Intelligence, Media, and OOH, Print & Digital Craft, the return of the Cultural Impact discipline, and changes to existing disciplines including Creative Effectiveness, Gaming, and Use of Humor/Use of Drama.

This year also represents the launch of ONE Asia Marketer of the Year honors.  This special award will celebrate a top marketing executive or a top marketing team whose leadership has powered exceptional creative work.  Marketer of the Year is non-enterable, and will be awarded to the key marketer or marketing team behind the most awarded work in ONE Asia 2025.

ONE Asia winners have their points recognized in the annual Campaign Brief Asia Rankings, as well as in the ONE Asia Creative Rankings and The One Club’s Global Creative Rankings.

As part of this year’s partnership with South Korea, branding for the ONE Asia 2025 call for entries was created by StudioK110 based in Seoul.  Inspired by the bold and spicy world of Korean cuisine, the agency developed the “Can You Handle the Heat?” campaign.