Campaign Brief Creative Circle: What’s hot in August?

Welcome to the first edition of Campaign Brief’s Creative Circle – New Zealand. Each month, Campaign Brief invites top creatives from across Aotearoa to spotlight one standout piece of local work created outside their own agency. It’s a space for celebrating the craft, fresh thinking and homegrown creativity that continues to raise the bar across the industry.

August 2025’s edition features Lisa Fedyszyn, Special and Sam Stuchbury, Motion Sickness.

Lisa Fedyszyn, Special

Good evening and welcome to Heart of the City, Restaurant Month. Tonight, we are serving a campaign that’s equal parts wit and appetite appeal. To start, we have the campaign line, “Don’t Try This at Home,” which is delicately balanced on the familiar cadence of safety disclaimers, but flipped to encourage dining out. It’s clever, sharp and just a little rebellious. The amuse-bouche of good copywriting.

For your main, may I recommend the content that sees a chef sharpening his knife without breaking eye contact with the camera, as he urges you to eat out this month, all while making you feel the real risk is staying at home.

And for dessert, a visual treat. Delicious and beautifully shot out-of-home visuals, plated on campaign line printed crockery. Bon appétit and compliments to the team who cooked up this delicious treat.

Client: Heart of the City. Agency: Motion Sickness. 

Sam Stuchbury, Motion Sickness

“When Everyone Has the Same Phone” for Samsung NZ had me from the moment I heard the soundtrack, perfectly silly and lovely. The cinematography was intentional and clean, with some really beautiful frames throughout from Marty Williams.

Overall, it’s just nice to see a piece of film that doesn’t whack the logo in within the first few seconds. It’s okay to make the viewer work a little, and wait for that rug-pull moment now and then.

Bravo. I actually wouldn’t mind having some bloke in a thermal hold my hand on a Monday too.

Client: Samsung New Zealand. Agency: Tribal Aotearoa. Director: Stephen Carroll. Production Company: Finch