Ballance Agri-Nutrients spotlights Kiwi farmers in next ‘Make it Count’ campaign via Wave Agency

Ballance Agri-Nutrients and Wave Agency have launched the next chapter of their ‘Make it Count’ campaign.

This year’s campaign tells real farmer stories through a series of six short-form vignettes, which all come together as a 30” brand film. The vignettes capture how Kiwi farmers are navigating the challenges of modern farming by making considered decisions, backed by Ballance’s science, data and expert advice.

What makes this campaign stand apart is that it isn’t Ballance doing the talking. The campaign was deliberately designed so that farmers could hear directly from their peers, people facing the same challenges, and making the same tough decisions.

“Farmers are looking for practical, peer-led advice, real farmer voices carry far more weight than traditional messaging.” says Craig Parker, Creative Director at Wave.

Wave Agency led the creative for the first time this year, bringing a refreshed approach to the campaign’s second instalment. The result is a suite of content that’s helpful to farmers and reinforces Ballance’s role as a trusted partner.

The integrated campaign is rolling out across Sky Sport, print, radio, digital and social, with a dedicated microsite to host the content series.

“On the farm, every decision comes down to the same things: increasing productivity, optimising spend, boosting efficiency, and making the season a good one. What farmer’s value is advice, insights, and solutions that help them spread nutrients smarter, plan ahead, so they’re more efficient, and have access to the right tools,” says Jason Minkhorst, General Manager Customer at Ballance.  “We really appreciate the work Wave has done in this campaign to recognise the work farmers are doing and making sure they know Ballance is here to support them as a trusted partner.”

Agency and Production  – Wave Agency
Creative Director: Craig Parker
Client Lead / Producer: Sonja Motus
Account Manager: Aimee Fitzjohn
Head of Digital: Jess Blake
Copywriter: Megan Raynor
Junior Designer: Leah Brown
Director: Cam Neate
Director of Photography: Mason Bennett
Camera Assistant: Jonas Tawharu
Stills: Cam Neate
Music: Rick Snowden
Sound Design: Keegan Meiring

Client – Ballance Agri-Nutrients
General Manager Customer: Jason Minkhorst
Marketing Manager: Jane Dempsey
Brand Coordinator: Annaliese Wingar
Media – Together
Client Principal: Bridget Bucknell-Whalley

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