New martech venture Accelerator launches in Auckland

A new player has entered New Zealand’s marketing technology scene.

Accelerator has officially launched, appointing seasoned industry leader Chris Daley (left) as Managing Partner to spearhead its mission: helping advertisers unlock growth through data intelligence, enrichment, and activation.

Built for a privacy-first, AI-enabled world, Accelerator transforms disconnected marketing data into actionable insight and performance. Its proprietary framework combines advanced data consultancy with precision execution to ensure brands can grow faster, smarter, and more profitably.

Natalia Taylor (right), Founder of Accelerator, says Daley’s appointment sets the tone for the company’s ambition: “Chris brings an outstanding track record in building high-performance data and analytics capabilities for some of the biggest names in the industry. His approach is both innovative and commercially grounded, and his expertise will be instrumental in shaping Accelerator into a market leader in performance intelligence.”

Taylor is a media and technology leader with over 20 years of experience in the global tech and media industries. She is also the Founder & CEO of Momentum Group NZ, one of New Zealand’s leading independent media agencies, and serves as Innovation & Technology Lead at IMANZ (Independent Media Agencies New Zealand).

Daley’s career spans over 20 years in media, marketing, and analytics leadership. He has led product innovation and advanced analytics at Omnicom Media Group and its data division, Annalect, and held senior roles, including Chief Intelligence Officer at Hearts & Science. Having begun his career in media planning and buying, including international experience with WPP, Daley brings a rare end-to-end perspective across the marketing spectrum.

Says Daley: “When Natalia and I first met, it was immediately clear we shared a vision for the future of our industry and the innovation it demands.  Accelerator is an exciting opportunity to build something truly future-focused from the ground up, and importantly, we’re building it right here in New Zealand. The marketing landscape is shifting fast — brands that master their data strategy and embrace AI and tech innovation will win.  Accelerator is here to make sure they do.”

Daley has officially commenced his role, which is based at Momentum Group’s brand new office space in Ponsonby.