Latch expands leadership team to power growth and drive DOOH innovation

Latch Digital has announced the appointment of two senior leaders, strengthening its capability and laying the foundation for continued innovation in dynamic creative optimisation (DCO) and digital out-of-home (DOOH) advertising.

Keely Allen joins as Business Development Director, with over seven years of experience in out-of-home sales across New Zealand and Canada. Allen previously held senior roles at JCDecaux and APN Outdoor, and most recently at Pattison Outdoor in Vancouver, where she built a strong direct client portfolio from the ground up.

At Latch, Allen will focus on driving growth in the Australasian market and beyond, building relationships with media owners, agencies, and brands to expand the reach and impact of Latch’s dynamic creative services.

Jamie Snow joins as Creative Production Director, bringing more than nine years of experience leading creative and digital production teams across New Zealand and the UK. Most recently a Senior Integrated Producer at Grand Visual in London and previously Head of Digital Design at LUMO Digital Outdoor, Snow has delivered high-impact campaigns for multinational clients across multiple platforms.

Snow will oversee the production team and drive the successful delivery of DCO campaigns, while also spearheading new approaches to technology and creative execution.

Together, Allen and Snow’s appointments signal an exciting new era for Latch, strengthening both its creative delivery and commercial expansion.

Says Allen: “Latch is doing some of the most innovative and exciting work in the out-of-home market right now. I am looking forward to collaborating with new and familiar faces to help drive DOOH creativity!”

Adds Snow: “I’m thrilled to join Latch after our past collaboration, and to help drive the next wave of innovation in dynamic creative optimisation. This is an incredible opportunity to blend creativity and technology to deliver even more for a growing network of clients, formats, and capabilities.”

Says Garth Nicholls, Managing Director, Latch: “We’re entering a significant growth phase and we’re thrilled to welcome Keely and Jamie to the Latch team. Jamie brings world-class production expertise and leadership, while Keely’s solid track record in sales and client service will accelerate our growth and client happiness. Together, they’ll help us deliver exceptional dynamic creative campaigns and strengthen our position as a leader in the DOOH industry. We’re extremely happy to have them on board!”