Woolworths NZ and The Spinoff launch series showcasing quiet resilience of everyday Kiwis

A Little Better Every Day is a new factual series sharing the stories of everyday New Zealanders navigating personal and community challenges – with a little help from Woolworths. Created in collaboration with The Spinoff, the series poses a powerful question: can a little support make a difference?

Told through an empathetic, documentary-style lens, the series explores the quiet strength of individuals facing real-life hurdles. From food insecurity to community connection and youth development, each story is a testament to the everyday resilience that defines Aotearoa.

The first episode, Sunday Blessings, is available now on The Spinoff, with the second episode, Fair Food, premiering next week. Both provide intimate portraits of people working toward positive change in their lives and communities, supported by Woolworths New Zealand. Sunday Blessings and Fair Food are just two of about 30 food rescue organisations across Aotearoa that will share more than $1 million in cash grants during this financial year from Woolworths.

The final three episodes, set for release in early 2026, will spotlight Woolworths partners– showcasing the diverse ways Woolworths supports Kiwis.

“This series is about more than just telling stories, it’s about highlighting the real impact of small, consistent support in people’s lives,” says Adele Macky, Senior Marketing Manager at Woolworths New Zealand. “We’re proud to partner with The Spinoff on a project that reflects our commitment to doing a little better every day, for our customers, our communities and the country.”

Says Alex Bunnell, Strategy Director, Dentsu Aotearoa: “It’s a real privilege to share the stories of the people and organisations that are putting so much back into their communities alongside Woolworths. The care and craft of Spinoff documentary storytelling has been the perfect way to shine a light on the people that make it happen.”

Directed by Susan Leonard and produced by Leah Oram, A Little Better Every Day moves away from traditional corporate storytelling, instead offering authentic, human-centred narratives that challenge how businesses connect with communities.

Says Eli Rivera, Head of Commercial at The Spinoff: “Working on this series was about more than content, it was about care. From the first meeting to the final cut, Woolworths brought genuine heart to the process. That alignment of values made all the difference.”

With more to come in 2026, A Little Better Every Day is a reminder that even in uncertain times, small moments of support can lead to meaningful change.

View episode 1 here.

Client: Woolworths NZ
GM Brand & Marketing: Abbe Hale, Woolworths NZ
Senior Marketing Manager: Adele Macky, Woolworths NZ
Community Programmes & PR Manager: Gordon Harcourt, Woolworths NZ

Media Agency: Dentsu Aotearoa
Director: Susan Leonard
Producer: Leah Oram
Editor: Sacha Campbell
Sound mix: Boxcutter
Motion Graphics: Isaiah Tour