Export takes Kiwis off the beaten track in new campaign via Special PR and dentsu Aotearoa

Export is taking the scenic route into summer with the launch of ‘Export Great Walk’. The campaign marks the launch of Export Crushed, Export’s new evolution of flavoured beer available in two flavours, Pineapple and Lemon, and is backed by a comprehensive PR and media strategy led by Special PR, with Dentsu Aotearoa driving the integrated media approach.

The one-day-only trek takes place on Saturday, 15th November and is designed for those who love the outdoors and kicking back with a cold one, but missed out on spots for one of New Zealand’s Great Walks, which book out months in advance, sometimes in minutes.

The six-kilometre trail winds through the Pahi track in the Coromandel, one of the country’s first privately operated walks, offering sweeping views of Great Barrier Island, native bush and untouched coastline. It finishes where great walks should: in nature’s beer garden, complete with comfy beach chairs, shady umbrellas, lawn games, and ocean views.

Says DB Breweries Senior Marketing Manager, Kate Baars: “We know how quickly the Great Walks book out, so we wanted to give Kiwis another way to experience an epic trail this summer, one that ends with a cold Export Crushed in hand. The Export Great Walk is all about celebrating the outdoors, good mates, and those beer garden moments we all look forward to. We hope people get out there, soak up the views, and kick back in true summer style.”

The Export Great Walk is a ticketed experience, priced at $60 per person, with tickets available to purchase from 9.00am, today Monday 20 October.

Each ticket includes (very efficient) private transport for the entirety of the journey from Auckland directly to the Pahi trailhead and back, light snacks and drinks, and of course the Export Crushed Beer Garden experience.

The all-day experience will run from 9.00am to 7.30pm, with approximately 3 hours allocated for the trail and 2 hours to enjoy the Export Beer Garden.

All you need to bring? Your boots, your crew, a solid playlist, and great vibes.

To purchase tickets, for full details, terms and conditions, and to secure a spot for you and your mates, head to the booking site: https://www.db.co.nz/export/crushed-walk.

Client: DB Breweries, Export
Senior Marketing Manager: Kate Baars
Assistant Brand & Shopper Manager: Jordan Grace
External Communications Manager: Natasha MacKenzie
Media & Digital Manager: Cameron Coe

Special PR
Managing Director: Kelly Grindle
Group PR Director: Natasha Benet
Senior PR Director: Harry Willis
Senior PR & Content Manager: Sophie Harsent
Head of Brand Experience: Jessica McColl
Senior PR Executive: Kale Dixon
Director / Motion: Jason Domancie

dentsu Aotearoa
Senior Business Director: Tasmin Bradley
Associate Digital Director: Grace McCarthy
Senior Account Manager: Ellie Ritchie
Senior Account Manager: Caitlin Knox
Digital Manager: Lawrence Kim