Sam Harris departs Reason for Partner and Head of Technology and Performance role at 81 Media

81 Media has announced the appointment of Sam Harris (above right) as Partner and Head of Technology and Performance.

Harris joins 81 Media from Reason, where he led the strategy function, directing data-driven marketing initiatives and helping clients unlock growth through precision performance thinking. With a deep understanding of digital ecosystems and a reputation for bringing creative and commercial worlds together, Harris strengthens 81 Media’s mission to deliver results that matter.

Says Grant Maxwell (above left), Managing Director of 81 Media: “We’re thrilled to welcome Sam to the team. His ability to combine strategic clarity with media performance is exactly what our clients need right now. He’ll make a real difference to how we help brands grow.”

As Partner and Head of Technology & Performance, Harris will oversee 81 Media’s performance, digital and data offering, ensuring the agency continues to push boundaries in effectiveness, creativity, and measurable impact.

Says Harris: “I’m excited to be joining 81 Media at a time when the industry is being reshaped by technology and creativity in equal measure. The team’s commitment to leading with top quality service and exceptional work is really impressive and something I strongly align with. I’m excited to build on this foundation, leveraging technology and innovation to further enhance the service we provide to our clients. The fact that we’re an independent agency makes this even more exciting.”