Rise & Shine appoints Samantha Mills to Junior Account Manager role

Full-service communications agency Rise & Shine has welcomed a new face to the team with Samantha Mills starting as Junior Account Manager. This addition reflects the agency’s commitment to providing personalised services to an expanding client roster.

Mills joins Rise & Shine at a pivotal time, where she will work closely alongside Senior Group Account Director, Imogen Duff, bringing enthusiasm and a fresh perspective to client strategy and media relations.

“We are absolutely thrilled to welcome Samantha to the Rise & Shine team,” says Luci Marshall, Founder and Director. “She is incredibly capable and her strong background and genuine passion for the beauty and wellness sector means she is ready to dive in and immediately begin delivering the strategic, high-touch service our clients expect.”

Mills comes to Rise & Shine with over two years of PR agency experience having previously worked as a Senior Account Executive at Mango after graduating from AUT with a Bachelor of Communications. She brings a real curiosity for both evolving trends and understanding how brands can connect with their audiences in meaningful, authentic ways. Samantha has recently returned from a refreshing six-week trip around Europe and is ready to contribute to her new team.

“I’m really excited to be starting here at Rise & Shine,” says Mills. “The level of care and the client service that the team demonstrates in every aspect of their work is truly something else, and I can’t wait to work alongside everyone here as well as the amazing clients.”

Founded in 2018 by communications leader Luci Marshall, Rise & Shine PR is known for its thoughtful and elevated work with beauty, wellness, and lifestyle brands, delivering media relations, digital and influencer initiatives, community activations, and events. The growing team, further reflected by this appointment, reinforces Rise & Shine’s ongoing commitment to being a leader in nurturing brand connectivity within the beauty and wellness sector.